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02.06.2017

Project for the Evaluation of the Facebook Channel of the BZgA

„Alcohol - Know your limit! [Alkohol - Kenn dein Limit!]“

The research group media psychology and media design starts an evaluation project for the German Federal Centre for Health Education (BZgA) on 1st of June, 2017.

The project’s goal is to scientifically evaluate and analyze the BZgA-operated Facebook channel „Alcohol - Know your limit! [Alkohol - Kenn dein Limit!]“ in order to optimize the attractivity for the target group. The Facebook channel serves to address the target group of adolescents and young adults (ages 16 to 20 years) to encourage a responsible handling of alcohol. Within the project, recommendations for action will be developed for the BZgA. The recommendations will be tested in different ways with the help of the target group.