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President of the Friedrich-Loeffler-Institute reviews research proposals of media students at TU Ilmenau

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01.02.2021

President of the Friedrich-Loeffler-Institute reviews research proposals of media students at TU Ilmenau

Professor Dr. Thomas C. Mettenleiter (Source: FLI)

On Friday, students in the master's degree program in Media and Communication Science at TU Ilmenau presented research concepts for investigating international crisis communication on animal diseases. The students were commissioned by the Friedrich-Loeffler-Institute (FLI), a German federal authority that deals with the health and welfare of farm animals and the protection of humans from contagious animal diseases. The president of the FLI, Professor Dr. Thomas C. Mettenleiter, was also a member of the jury. He was impressed by the scientific foundation and practical relevance of the proposed research projects: "Both the underlying models and the proposals for implementing the research concepts are of high quality and were presented in a highly motivated and committed manner. I am very excited about seeing the results of the research". The head of the FLI's press office, Elke Reinking, was also part of the jury as an expert for public relations.

The research pitch took place within the framework of a teaching cooperation between the Research Group on Public Relations and Technical Communication of the TU Ilmenau and the Friedrich-Loeffler-Institute (FLI), which will run until the end of September. The students will plan and implement scientific analyses of risk and crisis communication about animal epidemics in a two-semester research seminar. Dr. Andreas Schwarz, Head of the Research Group, conceptualized this course to introduce students to applied research on issues of international crisis communication: "This is not just research for the drawer, but practice-relevant knowledge at the cutting edge of communication science," says Schwarz.

The focus is on the analysis of animal diseases such as African Swine Fever and Avian Flu, which recently broke out in Germany. The four student research teams are expected to study institutions and/or media coverage in countries such as Belgium, the United Kingdom, Poland and India.

As a federal research institute for animal health, the Friedrich-Loeffler-Institute (FLI) is dedicated to the health of food-producing animals. Its central tasks are the prevention, diagnosis and control of animal diseases, the improvement of animal husbandry and nutrition, and research into farm animal genetics.

Contact:

Dr. Andreas Schwarz (TU Ilmenau), andreas.schwarz@tu-ilmenau, +49367769-4694

Elke Reinking, (FLI), Elke.Reinking@fli.de, +49383517-1244