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New Publication: The Brave New World of Digital Personal Assistants

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09.12.2019

New Publication: The Brave New World of Digital Personal Assistants

FG Wirtschaftstheorie

Prof. Dr. Oliver Budzinski, Victoriia Noskova, M.Sc., and Xijie Zhang, M.A. , have published an article called “The brave new world of digital personal assistants: benefits and challenges from an economic perspective” in the peer-reviewed journal NETNOMICS: Economic Research and Electronic Networking. The article is now already available online.

The conceptual paper applies modern industrial economic theories to give an overview of the emerging phenomenon of digital personal assistants (DPAs). Economic benefits accompanied with risks and downsides of increasing usage of DPAs are pointed out and analyzed. The authors identify the degree of effective competition and the degree of rationality of consumer behavior as the most relevant factors for either the advantages or the disadvantages to prevail, from which first regulatory implications are derived.