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Department of Economic Sciences and Media

headerphoto Department of Economic Sciences and Media
Contact Person

Gunther Kreuzberger

Study adviser

Phone +49 3677 69 4660

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Structure & Contents

Course Structure

The Bachelor's program „Applied Media Studies“ has a modular design and a standard period of study of 7 subject-related semesters. These include:

  • 6 university semesters for the courses and the bachelor thesis
  • 1 semester for an intership with a duration of 16 weeks minimum

The Bachelor's program „Applied Media Studies“ offers you 36 modules which are structured in "theoretical basics", "vocational-oriented specialization" and "subject-specific specialization". The modules are inter-coordinated by their subjects and follow a temporally harmonized schedule.

Theoretical Basics

The Bachelor’s program starts with the theoretical and methodological bases. This allows you to quickly get into the interdisciplinary field of the topic.

Vocational-Oriented Specialization

In the vocational-oriented specialization you are particularly introduced to occupation-relevant topics. In this phase of your studies you acquire the ability to link theoretical foundation and practical application and deal with interdisciplinary solutions.

Subject-Specific Specialization

In the concluding subject-specific specialization you get familiar with the current research activities within the interdisciplinary field of communication studies. The subject-specific specialization forms the foundation for your final thesis.


The studying effort associated with subjects and modules is documented by credits (CP). These are awarded for the successful completion of a subject. One credit comes up to an average workload of 30 hours. For one subject-related semester this adds up to an average studying effort of 900 hours (30 CP). For the whole studies including internship and bachelor thesis 210 credits are assigned.

The Program Contents at a Glance

Field of Expertise: Communication and Media Science

The communication and media science field of expertise is the heart of the education in the Applied Media Science studies. Besides basics of communication theory, you acquire knowledge about the research methods essential in social sciences. Furthermore this foundation is supplemented by interdisciplinary insights in psychological, conceptual, historical as well as political aspects of the media.

Field of Expertise: Vocational Orientation and Key Skills

Apart from the impartation of theoretical knowledge, studies at the IfMK put emphasis on the practical implementation of this knowledge. For that reason you realize various practically oriented projects on your own initiative and with cooperation partners from companies, agencies and other institutions. Furthermore your knowledge of foreign languages and key skills such as methodological, self- and social competence are fostered. Finally, the internship allows you to gather experience in the real working environment and to apply and deepen your achieved skills.

Field of Expertise: Information and Media Technology and Computer Science

The attainment of knowledge from information and media technology as well as computer science serves among others as an addition to the communication and media science heart of the Applied Media Science studies. You deepen your mathematical and technically oriented knowledge from the A levels and acquire subject-specific competencies of digital media and their design. Beyond that you attain subject-specific basic knowledge of algorithms, their description and implementation as well as of database and net applications and their functionalities.

Field of Expertise: Media Economics and Press and Media Law

The third pillar of the the Applied Media Science studies is composed of the economic and legal aspects of the media. You acquire the basics of political economy and business administration and attain knowledge of marketing and project management as well as of the operational and strategic managerial functions in media companies. Finally, you receive insights into the methodology of legal thinking and reasoning.

Final Thesis

With the Bachelor's thesis you finish your studies. You show that you are able to solve a problem autonomously and with scientific methods within a given timeframe. In other words you demonstrate your scientific abilities by intensively devoting yourself to a certain topic, using subject-specific literature and the subject-specific and methodological competencies attained in your studies.


Besides the compulsory subjects in the curriculum, we recommend the following proposals as individual supplements:

  • Taking courses of the English-language program "Applied Media Science Career International",
  • Completing an internship for at least 4 weeks, preferably before the advanced internship in the internship semester
  • Taking courses of the Europe-related Studies, Entrepreneurship Studies and Studium generale (web pages of the three studies are currently only available in German)

Structure and Contents

Communication and Media Science

Introduction to Communication and Media Science

  • Introductory overview
  • Topics, traditions, basic terms and theoretical approaches of communication and media science

Communicator Research

  • Public relations, journalism, advertising
  • Knowledge of underlying conditions, processes and problems

Product Research

  • Theoretical approach of media production
  • Understanding of the analytical connection of content, technology and organization

Reception Research

  • Research of media use and media effects
  • Theories, approaches and methodological procedures

Organizational Communication in the Media Change (Domain-specific Communication / Technical PR)

  • Consolidation of knowledge and skills in the field of advertising and campaign planning and public relations
  • Proficiency to technologically communicate with experts and laypeople as well as knowledge of the requirements for a successful transfer of knowledge

Digital Communication

  • Theoretical and practical functionalities of digital communication offers
  • Knowledge and systematization of characteristics as well as assessment of chances and risks

Media Psychology, Media Design

  • Issues, theories, methods and findings of media psychology
  • Issues, theories, methods and findings of media design of digital media, based in social sciences

Media Development, Regulation of the Media

  • Comprehension of the contemporary and historical development of the media
  • Basic types of external, co-, and self-regulation (from censorship to ethics) in the media field

Methods in Quantitative Communication Research

  • Get to know the research process
  • Overview of the basic methods and research designs of empirical communications research
  • Deepened knowledge in the field of survey research as well as proficiency for application of it


  • Overview of the field of research statistics
  • Presentation, analysis and content-related, correct interpretation of quantitative data

Methods in Qualitative Communication Research

  • Proficiency for practical application of the most important qualitative techniques of data gaterhing and data analysis
  • Critical reflection of the method as well as interpretation and assessment of the gathered data

Vocational Orientation and Key Skills

Introduction to the Technique of Scientific Working

  • Knowledge of planning and structuring of scientific papers
  • Get to know the techniques of enquiry and scientific preparation of material and literature as well as written and oral presentation of the findings

Communication Training

  • Self-rating of the level of soft skills in the field of self- and social competence
  • Proficiency for the conscious and target-oriented design and development of the soft skills

English (C1)

  • Understanding of sophisticated, longer texts and of implicit meanings
  • Spontaneous and fluent articulateness
  • Flexible use of language in societal and vocational life as well as in education and studies
  • Proficiency for clear, structured and detailed statements on complex issues

Organizational Communication / Journalism

  • Crucial theoretical and methodological knowledge to handle problems of a thematically circumscribed occupational field
  • Ability to apply the acquired knowledge and instrumental skills to smaller, practically relevant problems, develop solution possibilities and assess them in terms of their quality
  • At choice: Organizational Communication, Journalism, Innovative Knowledge Management in Organisations

Media Production / Media Management

  • Crucial theoretical and methodological knowledge to handle problems of a thematically circumscribed occupational field
  • Ability to apply the acquired knowledge and instrumental skills to smaller, practically relevant problems, develop solution possibilities and assess them in terms of their quality
  • At choice: Mobile Media, Production of Interactive Media, Media Production, Virtual Worlds

Research Seminar

  • Implementation of the basic subject-related and methodological knowledge to empirically examine thematically circumscribed problems
  • Own data collection and evaluation
  • Interpretation of findings and deduction of solution recommendations

Practical Workshop

  • Consolidation and extension of the occupational knowledge and instrumental skills in specific fields of a wide array of media professions

Media Project

With the media project, students show that they have understood the essential theories and methods of their chosen occupational field of application (Anwendungsbereich) and can by and large independently apply them to a practically relevant problem. They are able to work out the media scientific topics inherent in the problem, examine it and develop and assess solutions. Beyond that the students nurture their social competencies, especially team work skills as well as interface and transfer expertise in the context of interdisciplinary topics.

Further information on the media project can be found here.


The internship qualifies the students to apply the acquired theoretical knowledge to real problems in the occupational field and by that prepare for the professional world of work. Subject-related and interdisciplinary knowledge are to be proven and applied. Furthermore the students are supposed to get to know the social structure of the company and deepen social and communicative competencies.

Further information on internships in the Applied Media Science studies can be found here.

Information and Media Technology and Computer Science

Mathematical-Technical Basics


Applied Information Technology

  • Basics of natural and applied science
  • Inclusion of the applied basic knowledge of information processing

Applied Media Technology

  • Knowledge of the basics of audiovisual perception
  • Comprehension of the essential functional principles of media input, output and storage

Electronic Documents

  • Comprehension of the common concepts of structuring digital text documents
  • Knowledge on the state of structuring of multimedia documents and of collaborative setup and processing of digital documents
  • Ability to use the essential applications and techniques to create electronic documents for publication in the WWW as well as for print production

Multimedia Tools

  • Knowledge of the basic procedures and tools in the multimedia field
  • Application of these in the confined frame of a student project

Algorithms and Programming

  • Knowledge of algorithmic models, basic algorithms and fundamental data structures of computer science
  • Ability to assess these in terms of their features and applicability on specific problems
  • Own, smaller programming projects in the computer language Java as well as analysis and assessment of these projects in groups

Information and Communication Systems

  • Knowledge of the (theoretical) basics of data bank systems and their applications (especially data modelling and query languages)
  • Comprehension of the structure and functionalities of networks, especially the internet
  • Ability to specify simple protocol functions and implementation in program fragements

Media Economics and Press and Media Law

Basics of Business Administration

  • Knowledge of the basic theories and methods of business administration

Basics of Political Economy

  • Knowledge of the basics of economic interconnections and microeconomics
  • Comprehension of the role of economic policy in society

Basics of Marketing

  • Knowledge of the term and the basic functionalities of marketing
  • Ability to develop a marketing concept for a company and to implement it with the aid of the proper tools of the marketing mix.

Introduction to Media Economics

  • Introduction to the contemporary issues in media economics
  • Overview over the methods used in media economics

Media Management I

  • Get to know the characteristics of media markets and media companies
  • Ability to solve media economical problems and tasks with the aid of a stable economic factual, theoretical and methodological knowledge

Project Management

  • Knowledge of the basic terms and models of project management and the independent accomplishment of projects
  • Improvement of team skills and enhancement of social competencies

Media Management II

  • Comprehension of business policy and culture as success metrics of strategic acting
  • Knowledge of competitive strategies of media companies on company level and for business division
  • Knowledge of the basics of innovation management and the associated communication processes

Introduction to Law

  • Comprehension of the basics of law, its functions, modes of action and limitations
  • Ability to define the different fields of law and to apply the law of the supreme government bodies and the state principles (Staatsprinzipien) as well as the methodology of German law

Media Law

  • Comprehension of the basics of media law
  • Ability to analyze the civil rights that are relevant for the media and to legally check and balance them
  • Ability to apply the civil rights of single media (press, broadcast, new media)

Final Thesis

Candidate Seminar

  • Reflection of the independent preparation of a scientific issue
  • Discussion of this preparation with an expert audience on basis of an overview

Bachelor's Thesis

Detailed elucidations on the Bachelor's thesis can be found in the <media 10139 - external-link "External link">general examination regulations</media> ("Bachelorprüfungsordnung - Allgemeine Bestimmungen") and the specific examination regulations ("Bachelorprüfungsordnung - Besondere Bestimmungen") as well as on the web pages of the departments.  There you can find topic proposals but also hints to the organizational procedure and the requirements of the respective lecturers.