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INHALTE

APC: Media Reception and Effects

Lectures

Dr. Ch. Schumann

Objectives

Students will learn about the most important theoretical approaches in media reception and effects research.

Students will learn to read, understand and interpret results of empirical research papers. They will be able to apply the knowledge to practical and theoretical problems and design an empirical research project.

Learning Content

 

The course contains in-depth work on the following theories:

  • Uses and Gratifications
  • Cognitive Dissonance
  • Agenda Setting
  • Cultivation
  • Media Violence

Prescribed Reading

Will be provided in class.

Previous Knowledge

 

Basic understanding of communication theories and empirical methods are helpful, but not necessary.

Completion


  • Reading texts provided in class and answering questions in a written manner in preparation for each class
  • Fulfillment of three "special" tasks (advertising campaign, presentation of recent studies, press conference)
  • Written term paper (research exposé)

Appointment and enrollment

Please contact: christina.schumann@tu-ilmenau.de

Requirement

  • Regular participation in class
  • Reading texts provided in class and answering questions in a written manner in preparation for each class
  • Fulfillment of three "special" tasks (advertising campaign, presentation of recent studies, press conference)
  • Written term paper (research exposé)