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16.11.2018

A finale like in a real agency pitch: Students of the vocational field orientation PR compete with creative concepts

On July 13 students of the course „Berufsfeldorientierung PR“ presented their PR concepts in front of a tough jury within a real pitch.

The students of the course “Berufsfeldorientierung PR” (Source: Maren Popp)

27 Students of applied media and communication science received intensive practical insights and developed creative concepts for two well-known Thuringian companies within the scope of the practical PR seminar. On July 13, their intensive three-month analysis and conceptual work finally culminated in a real pitch in which they presented their results to a jury.

The six fourth-semester student PR agencies were supervised by their seminar leaders Elisabeth Wagner-Olfermann and Tatjana Faj, who gave them methodological guidance during the analytic and strategic phase. Ninette Pett, representing the Gotha-based consulting firm for corporate communications, also gave them a wide range of insights into communication practice as well as technical-constructive feedback on their conceptual work.

The work assignments of the clients ranged from the strategic orientation of product PR to analyses to increase the level of awareness and concepts for recruiting specialists. The companies were also enthusiastic about the ideas and results of the students. With Sandra Köditz, Steffen Brehme and Christian Seisum from SAE Schaltanlagenbau Erfurt, as well as Daniel Günther and Silvio Hungsberg from Flight Design in Eisenach, experts sat on the jury who, together with the three lecturers, critically assessed the students’ concepts. Here the two agencies PRisma Promotions and PRima prevailed - they were awarded the first place by the jury.

"The level of the concepts surprised us," reports Daniel Günther of Flight Design. "There were great ideas that were well-founded and conclusively linked." Steffen Brehme of SAE was also enthusiastic about the concepts, "Thanks to the creative concepts, we now have an extensive pool of measures and messages that we can use for internal and external communication”. The second and third-placed junior agencies have also gained a lot with their work. The students were able to gain a practical insight into their future professional field. In this way, they not only secure an advantage in their CV, but also make use of the direct contact to a potential internship company or project partner for the upcoming thesis.