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Teaching cooperation between TU Ilmenau and Thüringer Landtag for the state elections in 2019

Within the scope of a teaching cooperation between the Thüringer Landtag and the TU Ilmenau, students of the Bachelor's programme in Applied Media and Communication Science developed ideas for an election campaign with the aim of increasing voter participation in the Thuringian state elections in 2019.

Winner Agency "Prachtwerk"

Pitch at the Thuringian State Parliament

State Parliament President Christian Carius said: "The results of our cooperation with the Technical University of Ilmenau are consistently demanding. I am also pleased about the commitment of all participants for more political participation in our Free State. The creative and innovative proposals are a good starting point for developing our election campaign. Many thanks to all involved. [Die Ergebnisse unserer Kooperation mit der TU Ilmenau sind durchweg anspruchsvoll. Zudem freue ich mich über das Engagement aller Teilnehmerinnen und Teilnehmer für mehr politische Teilhabe in unserem Freistaat. Die kreativen und innovativen Vorschläge sind eine gute Ausgangsbasis für das Entwickeln unserer Wahlkampagne. Besten Dank allen Beteiligten.]“

First place went to the agency Prachtwerk (picture), second place to the agency ImpulsionPR. Both campaigns convinced the jury with their creative and innovative ideas and particularly versatile marketing measures. The results of the competition will - as far as possible - be included in the implementation of the state parliament's election campaign.

Since the beginning of the summer semester, the Thüringer Landtag has been working with five student agencies within the framework of a seminar on PR and political participation. After two briefings by the state parliament, in which the goals and main topics of the campaign were defined, the students devoted themselves to a strategic analysis of situation and target groups. In the course of the semester, the agencies then developed communication strategies tailored to the Thuringia state parliament and the project goal, which focus on a diverse mix of measures in the areas of Internet and social media communication, print products, promotional articles, advertisements, posters and trailers. The seminar was led by Dr. Andreas Schwarz, Head of the research group in Public Relations and Communication of Technology, and co-lecturer Karoline Oelsner.