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03.06.2019

New research assistant in the Research Group on Media and Communication Management

Miriam Bernhard will support the Research Group on Media and Communication Management as a research assistant and doctoral student in the coming years.

Miriam Bernhard (Source: Arun Lal)

Miriam Bernhard has been working in the Research Group on Media and Communication Management at the TU Ilmenau since April 1, 2019. From 2016 to 2018, she completed a Master's degree in Crossmedia Publishing and Management at the Stuttgart Media University. In her master's thesis, she addressed the question of how far marketing strategies should be adapted with regard to the degree of innovation of a product or service, and developed a decision model for the creative industry in this context. She also did her Bachelor's degree in Online Media Management from 2012 to 2016 at the Stuttgart Media University. In addition to her studies, she has gained experience in various German publishing houses such as DIE ZEIT, Condé Nast and Motorpresse Stuttgart. Most recently, she was supported by the EU project CERIecon, where she was part of the project "Sandbox", an accelerator for founders of the creative industry.

Ms. Bernhard will support the department in the future within the framework of the research seminar "Media Management" and is pursuing her doctorate under the supervision of Prof. Dr. rer. pol. habil. Andreas Will.