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18.12.2019

Group for Research in Public Relations and Communication of Technology cooperates with the German AI Association

Master students at IfMK create Europe-wide communication strategy for artificial intelligence (AI) "Made in Germany“.

Dr. Andreas Schwarz and Daniel Abbou (German AI Association) and students of the seminar „Public Relations and Communication in the Context of Globalization“

During the winter semester 2019/20 students of the master program Media and Communication Science at Technische Universität Ilmenau will work together with the German AI Association. Within the framework of the seminar "Public Relations and Communication in the Context of Globalization" by Dr. Andreas Schwarz, the students will develop an international communication campaign on behalf of the association. The aim is to make the brand "Artificial Intelligence Made in Germany" better known throughout Europe. The main target groups are entrepreneurs and politicians in various EU countries and EU institutions.

The seminar participants will be supervised by Daniel Abbou, board member of the German AI Association and Dr. Andreas Schwarz, head of the department Public Relations and Technical Communication at the TU Ilmenau (Managing Director). The seminar participants have currently founded competing junior communication agencies and are working on their concepts. These will be presented to a jury of communication experts (including client and TU Ilmenau) in a pitch at the end of January 2020. The students in the seminar come from about ten countries worldwide and will adapt their concepts to special target regions within Europe.

Head of Department Andreas Schwarz is currently establishing societal communication about artificial intelligence (AI) as a new research focus at the institute. Already in the past summer semester master students created a global communication campaign on the topic „factory of the future and industry 4.0“ on behalf Robert Bosch GmbH. In the current seminar, the central topics of international public relations and AI communication are linked in an application-oriented way.