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02.02.2018

Health Communication on YouTube

Prof. Döring Publishes in Thematic Volume “Digitale Gesundheitskommunikation“

Thematic Volume Digitale Gesundheitskommunikation

In her chapter “Gesundheitskommunikation auf YouTube: Aktueller Forschungsstand [Health communication on YouTube: Current state of research]“, Prof. Dr. Nicola Döring, research group media psychology and media design, gives an overview of the current state of research on health communication on YouTube. Communicators, content, uses, and effects of YouTube videos about diseases, treatments and healthy lifestyles are presented on the basis of the Lasswell Formula. The chapter, which was published in the thematic volume “Digitale Gesundheitskommunikation. Zwischen Meinungsbildung und Manipulation [Digital Health Communication. Between formation of opinion and manipulation]“, deals with a whole range of health-related topics such as acne and depression, fitness and vegan nutrition, heart attack, cancer and vaccinations.

Döring, N. (2018). Gesundheitskommunikation auf YouTube: Aktueller Forschungsstand [Health communication on YouTube: Current state of research]. In V. Scherenberg & J. Pundt (Eds.), Digitale Gesundheitskommunikation. Zwischen Meinungsbildung und Manipulation [Digital Health Communication. Between formation of opinion and manipulation] (pp. 223-243). Bremen: Apollon University Press.