Logo TU Ilmenau

Contact Person

Univ.-Prof. Dr. Martin Löffelholz

Phone +49 3677 69 4703

Send email



< Previous article


IfMK cooperates with the SETI Institute

Master students develop communication campaign to increase interest in astrobiology and the SETI sciences among young girls and others

[Translate to Englisch:] Logo des SETI Instituts

Source and Copyright: SETI-Institute

This winter term presents an exciting opportunity for master students of the IfMK to develop communication concepts for the SETI Institute in California.

In the specialization module "PR & Communication in the Context of Globalization" taught by Dr. Andreas Schwarz from the Public Relations and Communication of Technology Research Group, 30 students will compete in several junior PR agencies to develop professional communication concepts until the end of the semester. The goal of the campaign is to increase interest among young girls for natural sciences like astrobiology, such that they consider pursuing successful careers in this field. The campaign concepts are also expected to increase awareness for the SETI Institute's work on the search for life beyond earth as a serious scientific discipline.

Rebecca McDonald, Director of Communications, and Dr. Simon Steel, Director of Education and STEM programs at SETI Institute will be the clients for the junior agencies. They will give briefings and, as part of the jury, decide whether and to what extent the winning concept will be adopted.  "This exciting partnership with the TU Ilmenau gives us the opportunity to work with students from Germany and around the world to find ways to address and inspire a new global audience," says Steel regarding the collaboration.

Dr. Andreas Schwarz adds, "The seminar is the best preparation for students for future jobs in the increasingly internationalized communications industry where NGOs are increasingly important. By cooperating with the SETI Institute, the research group is strengthening and modernizing the PR training in Ilmenau".

The SETI Institute was founded in 1984 and is a non-profit, multidisciplinary research and educational organization whose mission is to research, understand and explain the origin and nature of life in the universe and the development of intelligence. It is a respected research partner for industry, academia and government agencies, including NASA and NSF.

For more information about the SETI Institute: