Logo TU Ilmenau

You are here


Digital Media Technolgies

In the research focus digital media technologies we look at the usage of new media technologies and explore innovative business models for practical use.

In the field of audience research we use methods of communication sciene, business economics and psychology. We use well-founded know-how in quantitative and qualitative research.

The continous development of existing media technologies requires evaluation and future development of associated business models. Here are our economic competences in combination with well-founded empiric research used in.