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INHALTE

Entrepreneurship

For us Entrepreneurship means the scientific debate with business formation. We look at the young and heterogeneous field of research in an angle of communication science and business economics.

In the foreground is the theoretic description and empiric study of communication processes around the process of inception. Communication as a success factor in existing organisations is already known. But scientific questions to communication in the process of business formation has not been raised. These are the main facts of the main research entrepreneurship.

Furthermore, the combination of Entrepreneurship and Media Management research as well as Social Entrepreneurship and Crowdfunding determine our research agenda.

We follow the goal with our research, to make a contribution with our teaching and our commitment to a better entrepreneurial spirit.