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Evaluation of the Facebook channel "Alkohol? Kenn dein Limit."

Evaluation of the Facebook channel "Alkohol? Kenn dein Limit."

Funding: German Federal Centre for Health Education (BZgA)

Project Duration: June 2017 – October 2018

Project Goal: The project’s goal is to scientifically evaluate and analyze the BZgA-operated Facebook channel „Alcohol - Know your limit! [Alkohol - Kenn dein Limit!]“ in order to optimize the attractivity for the target group. The Facebook channel serves to address the target group of adolescents and young adults (ages 16 to 20 years) to encourage a responsible handling of alcohol. Within the project, recommendations for action will be developed for the BZgA. The recommendations will be tested in different ways with the help of the target group.

Project Funding Amount: Staff resources for one full-time job and for graduate assistants

Project Manager: Prof. Dr. Nicola Döring

Responsible Staff Member: Clarissa Tröger