Assistant Professor Sophia Gänßle

Peer-Reviewed Publications

• The Battle of YouTube, TV and Netflix – An Empirical Analysis of Competition in Audiovisual Media Markets, SN Business & Economics, Vol. 1 (9), 2021. (with Oliver Budzinski and Nadine Lindstädt-Dreusicke)
• Data (R)Evolution – The Economics of Algorithmic Search and Recommender Services, in:  S.  Baumann (ed.),  Handbook  of  Digital  Business  Ecosystems,  Cheltenham:  Elgar  2021. (with Oliver Budzinski and Nadine Lindstädt-Dreusicke)
• Stars in Social Media: New Light Through Old Windows). in: Journal of Media Business Studies, Vol. 18 (2), 2021, pp. 79-105. (with Oliver Budzinski)
• The economics of social media (super-)stars: an empirical investigation of stardom and success on YouTube, in: Journal of Media Economics, Vol. 31 (3-4), 2020. (with Oliver Budzinski)
• Der Entwurf zur 10. GWB Novelle: Interventionismus oder Laissezfaire? In: List Forum für Wirtschafts- und Finanzpolitik, Vol. 46 (2), S. 157-184. (with Oliver Budzinski and Annika Stöhr)
• Outstanding Relevance across Markets: A New Concept of Market Power? in: Concurrences, Vol. 17 (3), 2020, pp. 38-43. (with Oliver Budzinski and Annika Stöhr)
• Happily Ever After? – Vertical and Horizontal Mergers in the U.S. Media Industry, in: World Competition Journal, Vol. 43 (1), 2020, pp. 135-165. (with Annika Stöhr, Victoriia Noskova, Philipp Kunz-Kaltenhäuser and Oliver Budzinski)
• Conquering the Box Office: Factors Influencing Success of International Movies in Russia, in: Review of Network Economics, Vol. 17 (4), 2019, pp. 245-266. (with Oliver Budzinski and Daria Astakhova)
• How Does Online Streaming Affect Antitrust Remedies to Centralized Marketing? – The Case of European Football Broadcasting Rights, in: International Journal of Sport Finance, Vol. 14 (3), 2019, pp. 147-157. (with Oliver Budzinski and Philipp Kunz-Kaltenhäuser).
   

Other Publications

• Wettbewerb und Antitrust in Unterhaltungsmärkten, in:  O.  Budzinski, J. Haucap, A. Stöhr & D. Wentzel (eds.), Zur Ökonomik von Sport, Entertainment und Medien – Schnittstellen und Hintergründe, Berlin: DeGruyter, 2021, pp. 111-143. (with Oliver Budzinski and Nadine Lindstädt-Dreusicke)
• Big  Data  Comes  to  Hollywood  – Audiovisuelle  Medienmärkte  im  Digitalen  Zeitalter,  in:  O.  Budzinski, J. Haucap, A. Stöhr & D. Wentzel (eds.), Zur Ökonomik von Sport, Entertainment und Medien – Schnittstellen und Hintergründe, Berlin: DeGruyter, 2021, pp. 181-199.*
• Anmerkungen zur Auswirkung der Medienberichterstattung auf politische Meinungen und Wahlverhalten: Wettbewerbsordnung und das digitale Zeitalter, forthcoming in: M. Leschke & N. Otter (eds.), Wachstum und Entwicklung: Globale Instabilitäten und neue wirtschaftspolitische Konzepte, 52. Forschungsseminar Radein 2019, Berlin: DeGruyter 2020, pp. 206-216. (with Oliver Budzinski and Annika Stöhr)
• Marktformen, in: Herder Staatslexikon, Band 3, 8. Auflage, Freiburg: Herder, 2019, pp. 1435-1439. (with Oliver Budzinski)

• Using Economics to Explain YouTuber Popularity, in: LSE Business Review, 2019 https://blogs.lse.ac.uk/businessreview/2019/05/13/using-economics-to-explain-youtuber-popularity/. (with Oliver Budzinski)

Working Paper

• Attention Economics of Instagram Stars: #Instafame and Sex Sells?, Ilmenau Economics Discussion Papers, Vol. 27 (150), 2021.
• The Draft for the 10th Amendment of German Competition Law: Towards a new Concept of “Outstanding  Relevance  across  Markets”?  Ilmenau  Economics  Discussion  Papers,  Vol.  26(142), 2020. (with Oliver Budzinski and Annika Stöhr)
• Die Hörspielserie „Die drei ???“ – Der wirtschaftliche Erfolg und Gründe dafür, Ilmenau Economics Discussion Papers, Vol. 26 (134), 2020, under review. (with Björn A. Kuchinke)
• What Drives Binge-Watching? An Economic Theory and Analysis of Impact Factors, Ilmenau Economics Discussion Papers, Vol. 26 (138), 2020, under review. (with Philipp Kunz-Kaltenhäuser)

(attended and presented)

2021          

55. Hohenheimer Oberseminar (Ilmenau, November)

Media Economics DGPuK (Hamburg online, September)

21. International Conference on Cultural Economics (Lille/France online, July)

14. World Media Economics & Management Conference (Rome/Italy online, May)

54. Hohenheimer Oberseminar (Hohenheim online, April)

Invited Guest at Weizenbaum Institut “Plamadiso Talk” (Berlin online, March); 14. World Media Economics & Management Conference (Rome/Italy online, May)

2020           

53. Radein Research Seminar (Radein/Italy, February);

Macromedia Applied Research Symposium (MARS) (Munich, January)

2019                                      

53. Hohenheimer Oberseminar (Marburg, November); PhD Course: Introduction to Applied Business Economics Research with Stata (Esbjerg/Denmark, August); International Joint Doctoral Workshop (Charlotte/USA, July); European Media Management Association Annual Conference (Limassol/Cyprus, June); 14. Gijón Conference on Sports Economics (Gijón/Spain, May); Royal Economic Society Annual Conference (Coventry/England, April); 52. Hohenheimer Oberseminar (Weimar, April); 52. Radein Research Seminar (Radein/Italy, February) 

 Auszeichnung Vortragsprämienprogramm Verein für Socialpolitik 2019

2018                                      

13. World Media Economics & Management Conference (Cape Town/South Africa, May); 50. Hohenheimer Oberseminar (Hohenheim, April)

2017                                      

49. Hohenheimer Oberseminar (Ilmenau, October); DGPuK Methodentagung 2017 (Mainz, September)

EECE in summer term 2023

Verein für Socialpolitik

Royal Economic Society

Association for Cultural Economics International (ACEI)