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Students at TU Ilmenau develop professional PR concepts to attract skilled workers in Thuringia

Six up-and-coming "PR agencies" competed in a seminar on international public…

BO PR zu Besuch im Thüringer Landtag

Bachelor students discuss with press officers in the Thuringian state parliament

There will be three elections in Thuringia in 2024 - after the local and…

Astrobiology and the Search for Extraterrestrial Life

New publication of the research group on public relations and communication of…

Research

We research various structural, content-related and social dimensions of strategic communication, including in the context of technology-oriented organizations. Our focus is on public relations & organizational communication, risk and crisis communication, communication with and about technologies, and international strategic communication.

ResearchTU Ilmenau
TeachingTU Ilmenau

Teaching

In the area of teaching, we deal as a field of expertise with the areas of public relations, crisis communication, international communication, communicator research as well as media change and social media.

Publications

PublicationsiStockphoto
  • Schwarz, A., Seeger, M., & Auer, C. (Eds.). (2016). Handbook of international crisis communication research. Chichester: Wiley-Blackwell.
    Schwarz, A., Schleicher, K., Srugies, A., & Rothenberger, L. (2017). Crisis communication of youth welfare offices in Germany: Findings on media coverage and strategic communication especially in the context of severe cases of child welfare endangerment. Ilmenau: Ilmenau University Press. 
    Schwarz, A. (2010). Crisis PR from a stakeholder perspective: The influence of attributions of cause and responsibility on organizational reputation. Wiesbaden: VS Verl. for the Social Sciences.

all publications

Team

The research group for Public Relations and Communication of Technology has been led on an interim basis since 04/2023 by Prof. Dr. Martin Löffelholz. The team consists of Dr. Andreas Schwarz, Francis Alpers, Elisabeth U. Wagner-Olfermann, and Tatjana Faj. Melanie Waltinger currently supports as team assistant.

 
TeamAnLi Fotografie