New Journal Publication in the Journal of Product Innovation Management

The paper "The Dark Side of Business Model Innovation - An Empirical Investigation into the evolution of customer resistance and the effectiveness of potential countermeasures", written jointly with Sven Heidenreich (Saarland University) and Christian Landau (EBS University), has been accepted for publication in the Journal of Product Innovation Management.  
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Complex scientific questions and problems can often not be solved from the perspective of a single science alone. Interdisciplinarity, i.e. interdisciplinary cooperation, is therefore of great importance. Both inter-faculty cooperation at the TU Ilmenau and beyond its borders bundle competences and are an indispensable part of research at the IfMK.

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