Courses offered in summer 2023

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Details on marketing courses offered in tzhe upcoming summer term

The following marketing courses will be held during summer term 2023:

Bachelor courses

Lecture and exercises on "International Marketing in Emerging Markets" (new course, 5 ECTS, in German only) (course description)
Lecture and exercises on "Service Marketing" (in English) (course description)

Master courses

Business-to-Business Marketing (in English) (course description)
Graduate Research Seminar in Marketing (in German only)

Please note that further courses (for instance, Science and Technology Marketing) will not be offered in this summer term, due to capacity constraints.

Research

Our research focuses on aspects of service marketing, industrial and technology marketing. In addition, our research portfolio contains topics in international marketing and media marketing. Over the years, we have obtained extensive experience in cross-disciplinary research projects at the interface between marketing and engineering. As academic researchers, we value relevance, international reach as well as an effective knowledge transfer between academia and industry/society.

Research Profile

TU Ilmenau/Michael Reichel (ari)

Teaching

TU Ilmenau/Michael Reichel (ari)

For bachelor students, we provide courses of introduction to marketing, online marketing, service marketing as well as marketing for industrial goods and technologies. For master students, we offer a range of research-based courses of international service marketing, science and technology marketing, media marketing, and business-to-business marketing. In addition, our seminars invite students to get involved with current topics in marketing and marketing science and to develop their own pieces of research.

Courses

Team

Learn more about our team.

iStockphoto / metamorworks

Publications

iStockphoto

Enke, M.; Geigenmüller, A.; Leischnig, A. (Hrsg.) (2022): Commodity Marketing. Strategies, Concepts, and Cases. 1st ed., Cham.
Geigenmüller, A.; Hoebbel, A. (2020): Privacy Concerns – Ursachen, Erscheinungsformen und Implikationen für das Kundenbeziehungsmanagement. In: Bruhn, M.; Hadwich, K. (Hrsg.): Automatisierung und Personalisierung von Dienstleistungen. Konzepte – Kundeninteraktionen – Geschäftsmodelle, Wiesbaden, S. 121-140.
Molchanov, N. N.; Muravyova, O. S.; Pezoldt, K. (2021): Data-Driven Marketing as a Means of Improving the Effectiveness of a Marketing Campaign in the Digital Economy. In: Technological Trends and Science Intensive Economy: Business, Industries, Regions, Saint Petersburg, S. 173–196.

all Publications

Contact

Meike Barnickel
Management Assistant

+49 3677 69-4080

mar-wm@tu-ilmenau.de

Office hours: Monday to Friday: 9 a.m. – 1 p.m.

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