Courses offered in summer 2023

Details on marketing courses offered in tzhe upcoming summer term

The following marketing courses will be held during summer term 2023:


Bachelor courses

  • Lecture and exercises on "International Marketing in Emerging Markets" (new course, 5 ECTS, in German only) (course description)
  • Lecture and exercises on "Service Marketing" (in English) (course description)

Master courses

  • Business-to-Business Marketing (in English) (course description)
  • Graduate Research Seminar in Marketing (in German only)

Please note that further courses (for instance, Science and Technology Marketing) will not be offered in this summer term, due to capacity constraints.


Our research focuses on aspects of service marketing, industrial and technology marketing. In addition, our research portfolio contains topics in international marketing and media marketing. Over the years, we have obtained extensive experience in cross-disciplinary research projects at the interface between marketing and engineering. As academic researchers, we value relevance, international reach as well as an effective knowledge transfer between academia and industry/society.

Research Profile

TU Ilmenau/Michael Reichel (ari)


TU Ilmenau/Michael Reichel (ari)

For bachelor students, we provide courses of introduction to marketing, online marketing, service marketing as well as marketing for industrial goods and technologies. For master students, we offer a range of research-based courses of international service marketing, science and technology marketing, media marketing, and business-to-business marketing. In addition, our seminars invite students to get involved with current topics in marketing and marketing science and to develop their own pieces of research.



Learn more about our team.

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Meike Barnickel
Management Assistant

+49 3677 69-4080

Office hours: Monday to Friday: 9 a.m. 1 p.m.