News

Examination dates and forms in summer semester 2026

At a glance: When will my exam take place at the Marketing Group?
Stacked letter blocks spelling "EXAM" on paper, drawn with a penExam Stock photos by Vecteezy

[Translate to English:]

Business-to-Business-Marketing

  • Exam form: Oral examination performance (duration of the examination interview approx. 20 min.) in presence
  • Examination date: tba
     

Internationales Marketing in Wachstumsmärkten

  • Exam form: Written examination performance (duration: 60 min.)
  • Examination date: August 18, 2026; 13h00 - 14h00, Sr HU 117
     

Marketingmanagement und Technologiemarketing

  • Exam form: Written examination performance (duration: 60 Min.)
  • Examination date: September 15, 2026, 10h00 - 11h00, Hörsaal 2
     

Marketingmanagement und Onlinemarketing

  • Exam form: Written examination performance (duration: 60 Min.)
  • Examination date: September 15, 2026, 10h00 - 11h00, Hörsaal 2
     

Medienmarketing

  • Exam form: Written examination performance (duration: 90 Min.)
  • Examination date: September 15, 2026, 10h00 - 11h30, Hörsaal 2
     

Service Marketing

  • Exam form: Oral examination performance (duration of the examination interview approx. 20 min.) in presence
  • Examination date: tba

Research

Our research focuses on aspects of service marketing, industrial and technology marketing. In addition, our research portfolio contains topics in international marketing and media marketing. Over the years, we have obtained extensive experience in cross-disciplinary research projects at the interface between marketing and engineering. As academic researchers, we value relevance, international reach as well as an effective knowledge transfer between academia and industry/society.
 

Research Profile

TU Ilmenau/Michael Reichel (ari)

Teaching

TU Ilmenau/Michael Reichel (ari)

For bachelor students, we provide courses of introduction to marketing, online marketing, service marketing as well as marketing for industrial goods and technologies. For master students, we offer a range of research-based courses of international service marketing, science and technology marketing, media marketing, and business-to-business marketing. In addition, our seminars invite students to get involved with current topics in marketing and marketing science and to develop their own pieces of research.
 

Courses

Team

Learn more about our team.

iStockphoto / metamorworks

Publications

benoa/iStockphoto
  • Geigenmüller, A.; Hartmann, F. A. (2024): Nachhaltigkeitsbewusstsein von Dienstleistungskunden und individuelles Kognitionsbedürfnis – ein Forschungsmodell, In Bruhn, M.; Hadwich, K. (Hrsg.): Sustainable Service Management: Band 1: Nachhaltigkeit aus Sicht von Kunden und Mitarbeitern, Wiesbaden, S. 171–187.
  • Geigenmüller, A.; Mayr, V. Maurer, M. (2023): Servicetransformation und organisationaler Wandel – Konzeptionelle Grundlagen und empirische Analyse. In: Bruhn, M.; Hadwich, K. (Hrsg.): Gestaltung des Wandels im Dienstleistungsmanagement (Band 2): Kundenperspektive – Anbieterperspektive – Mitarbeiterperspektive, Wiesbaden, S. 443–467.
  • Pezoldt, K. Koval, A. (2023):Internationales Marketing in Transformationsländern, München.

all Publications

Contact

Foto Meike BarnickelTU Ilmenau/AnLi Fotografie
 

Meike Barnickel

Secretariat

+49 3677 69-4080

mar-wm@tu-ilmenau.de

Office hours: Monday, Wednesday and Thursday
9:00 am to 1:00 pm

OpenStreetMap