Yi Xu is working for the doctor degree during the next years. Her doctoral thesis is titled “Multimodal framing and its effects on people's perceptions of national images”. (to the disserartion topic) In addition, she is a research associate at the research group of media studies and teaches several Bachelors and Masters seminars. From 2016 to 2018 she pursued her master's degree in Media and Communication Science at the Technische Universität Ilmenau. From 2011 to 2015, she received her bachelor's degree in Communication at the University of International Relations (Beijing). In 2014 she was an exchange student in Journalism and Mass Communication at the Chinese Culture University (Taipei).
Research interests:
Media faming research
Crisis communication
Diplomatic communication and national image
Visual communication
2021 The 71th ICA Conference The research titled “Multimodal news frames on Germany’s national image: Comparing news in U.S. Twitter and China Weibo” was accepted by the 71th International Communication Association annual conference in Denver, the USA.
2020 The 70th ICA Conference The research titled “Wolf Warrior" Diplomacy? Strategic communication of Chinese digital diplomacy on Twitter” was accepted by the 70th International Communication Association annual conference in Gold Coast, Australia.
2019 The 69th ICA Conference The research titled “Framing national images: Comparing images of the Belt and Road Forum in news coverage and Facebook comments in Pakistan and the USA” was accepted and presented in the 69th International Communication Association annual conference in Washington D.C., the USA.
2018 The 68th ICA Conference The research titled “Effects of avatar's humanness, gestures, spatial presence on interpersonal trust and attraction in Social VR” was accepted and presented in the 68th International Communication Association annual conference in Prague, Czech Republic.
2017 The International Student Conference by Ilmenau Center of Public Diplomacy Research and Training (ICPD) The research titled “Social media as an instrument of public diplomacy: A case study of CGTN Facebook posts about Belt and Road Initiative during 2014-2017” was presented in the international student conference on Strategic Communication and Public Diplomacy in Times of Uncertainty, and won the best presentation award.