The research profile of the Department of Economics and Media comprises three core topics, namely:
Economic, social and behavioural science and legal penetration of the emergence and implementation of digital goods, services and business models, influence on market relations and the competitiveness of companies.
Emergence of communication content and forms, their dissemination and use as well as communication effects at individual, organisational and societal level
Development, evaluation and integration of information and communication technologies in business processes, the development of information systems, IT management in companies, digitalisation of manufacturing processes
Communication about technical and technology-driven phenomena, human-machine communication and interaction
Behaviour of market participants with a focus on media markets and the energy market as well as analysis and evaluation of corresponding economic, financial and tax policy regulation and design mechanisms
Skills of companies to identify, evaluate and exploit entrepreneurial opportunities for the development of innovative products, services or business models, management of the innovation process, methods and techniques, mechanisms of innovation and technology communication.
Acceptance of innovations, new concepts and technologies, design of exchange relationships between market participants, value creation processes, production concepts as well as principles and structures of sustainable corporate governance
Recording and mapping of performance and financial flows, the valuation of assets and capital values, taking into account a global market environment
Shaping legal relationships with regard to new value creation processes, especially with regard to media law and the protection of intellectual property as well as civil law issues of a changed world of work
Development of mathematical-static methods for information acquisition, planning, control and monitoring of operational processes, modelling and simulation approaches.
Modelling, simulation and optimisation of operational processes such as manufacturing processes
Methods of evaluation research, methods of analysis of multimodal data, computer-aided analysis of contents of organisational communication