Research Profile

The research of the Department of Business Administration, Economics and Media covers three core topics:

The department’s strategic research initiatives focus on Computational Social Sciences: Economy, Media and Social Systems, addressing aspects of the modern digitized economy and society from an interdisciplinary perspective. The various forms of computational social sciences include:

  • The development and application of innovative computational methods to large and complex digital data, typically coming from human behaviour or digital technologies on the micro, meso and macro level.
  • The theoretical and empirical investigation of the ethical, legal, economic and social implications of advancing digitalization and the corresponding technologies.
  • The study and further development of economic, communication science and legal theories, data and measurements to investigate individual and societal consequences of the progress of digitization and corresponding technologies, including artificial intelligence (AI).
  • The design, implementation, and evaluation of systems as solutions to real-world problems faced by digitized individuals, organizations, and societies

Publications

Contraception in Social Media

Research Group Media Psychology investigates the portrayal of contraception on YouTube, Instagram, TikTok and in the Wikipedia

On social media platforms, health is an important topic. This also applies to sexual and reproductive health. A central topic area here is the various methods of contraception, their effectiveness, use and side effects.

Funded by the Federal Centre for Health Education (BZgA), the Research Group Media Psychology and Media Design uses media content analysis and interviews to investigate how different contraceptive methods are presented and discussed on different social media platforms. For example, discourses on social media play an important role in connection with growing "pill fatigue" among young women and the desire for hormone-free contraception.

Project Website

Themes and Projects

Contraception in Social Media

Research Group Media Psychology investigates the portrayal of contraception on YouTube, Instagram, TikTok and in the Wikipedia

On social media platforms, health is an important topic. This also applies to sexual and reproductive health. A central topic area here is the various methods of contraception, their effectiveness, use and side effects.

Funded by the Federal Centre for Health Education (BZgA), the Research Group Media Psychology and Media Design uses media content analysis and interviews to investigate how different contraceptive methods are presented and discussed on different social media platforms. For example, discourses on social media play an important role in connection with growing "pill fatigue" among young women and the desire for hormone-free contraception.

Project Website

Graduations

Contraception in Social Media

Research Group Media Psychology investigates the portrayal of contraception on YouTube, Instagram, TikTok and in the Wikipedia

On social media platforms, health is an important topic. This also applies to sexual and reproductive health. A central topic area here is the various methods of contraception, their effectiveness, use and side effects.

Funded by the Federal Centre for Health Education (BZgA), the Research Group Media Psychology and Media Design uses media content analysis and interviews to investigate how different contraceptive methods are presented and discussed on different social media platforms. For example, discourses on social media play an important role in connection with growing "pill fatigue" among young women and the desire for hormone-free contraception.

Project Website