Research Profile

The research of the Department of Business Administration, Economics and Media covers three core topics:

The department’s strategic research initiatives focus on Computational Social Sciences: Economy, Media and Social Systems, addressing aspects of the modern digitized economy and society from an interdisciplinary perspective. The various forms of computational social sciences include:

  • The development and application of innovative computational methods to large and complex digital data, typically coming from human behaviour or digital technologies on the micro, meso and macro level.
  • The theoretical and empirical investigation of the ethical, legal, economic and social implications of advancing digitalization and the corresponding technologies.
  • The study and further development of economic, communication science and legal theories, data and measurements to investigate individual and societal consequences of the progress of digitization and corresponding technologies, including artificial intelligence (AI).
  • The design, implementation, and evaluation of systems as solutions to real-world problems faced by digitized individuals, organizations, and societies

Publications

Strengthening the Social Bonds of Elderly People

Research Group Media Psychology Involved in Technology Project

In a just recently approved research project, the TU Ilmenau will develop state-of-the-art methods enabling elderly people to have contact with familiar people from far away in their home environment. These persons (relatives or friends, but also medical and nursing staff) will be "projected" into the environment as if they were on site themselves using novel technical methods, especially robotics and augmented reality. The project is entitled CO-HUMANICS (Co-Presence of Humans and Interactive Companions for Seniors) and is being supported by the Carl-Zeiss-Stiftung with up to 4.5 million euros over the next five years. A total of five TU Ilmenau research groups will be involved, including two from the Department of Economic Sciences and Media.

The Research Group Media Psychology and Media Design is involved in this project with two full doctoral students positions and will be particularly concerned with the social scientific evaluation. This is due to the fact that technical solutions have to be developed and improved step by step in a human-centered design process according to the wishes of the senior citizens. Using a multi-method approach, it will be systematically researched how senior citizens experience the use of the new technologies and what effects result (e.g. reduction of loneliness).

 

Press Release of the TU Ilmenau

Article of the Mitteldeutscher Rundfunk (MDR)

Themes and Projects

Strengthening the Social Bonds of Elderly People

Research Group Media Psychology Involved in Technology Project

In a just recently approved research project, the TU Ilmenau will develop state-of-the-art methods enabling elderly people to have contact with familiar people from far away in their home environment. These persons (relatives or friends, but also medical and nursing staff) will be "projected" into the environment as if they were on site themselves using novel technical methods, especially robotics and augmented reality. The project is entitled CO-HUMANICS (Co-Presence of Humans and Interactive Companions for Seniors) and is being supported by the Carl-Zeiss-Stiftung with up to 4.5 million euros over the next five years. A total of five TU Ilmenau research groups will be involved, including two from the Department of Economic Sciences and Media.

The Research Group Media Psychology and Media Design is involved in this project with two full doctoral students positions and will be particularly concerned with the social scientific evaluation. This is due to the fact that technical solutions have to be developed and improved step by step in a human-centered design process according to the wishes of the senior citizens. Using a multi-method approach, it will be systematically researched how senior citizens experience the use of the new technologies and what effects result (e.g. reduction of loneliness).

 

Press Release of the TU Ilmenau

Article of the Mitteldeutscher Rundfunk (MDR)

Graduations

Strengthening the Social Bonds of Elderly People

Research Group Media Psychology Involved in Technology Project

In a just recently approved research project, the TU Ilmenau will develop state-of-the-art methods enabling elderly people to have contact with familiar people from far away in their home environment. These persons (relatives or friends, but also medical and nursing staff) will be "projected" into the environment as if they were on site themselves using novel technical methods, especially robotics and augmented reality. The project is entitled CO-HUMANICS (Co-Presence of Humans and Interactive Companions for Seniors) and is being supported by the Carl-Zeiss-Stiftung with up to 4.5 million euros over the next five years. A total of five TU Ilmenau research groups will be involved, including two from the Department of Economic Sciences and Media.

The Research Group Media Psychology and Media Design is involved in this project with two full doctoral students positions and will be particularly concerned with the social scientific evaluation. This is due to the fact that technical solutions have to be developed and improved step by step in a human-centered design process according to the wishes of the senior citizens. Using a multi-method approach, it will be systematically researched how senior citizens experience the use of the new technologies and what effects result (e.g. reduction of loneliness).

 

Press Release of the TU Ilmenau

Article of the Mitteldeutscher Rundfunk (MDR)