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Droszez, Luisa; Schultheiss, Daniel
"Social media as scientific media": the use of social media for science communication. - In: 15th General Online Research Conference. - [Hürth] : DGOF, ISBN 978-3-9815106-1-4, (2013), S. 43

Schultheiss, Daniel; Blieske, Anja; Solf-Hofbauer, Anja; Stäudtner, Saskia
How to encourage the crowd? : a study about user typologies and motivations on crowdsourcing platforms. - In: 2013 IEEE/ACM 6th International Conference on Utility and Cloud Computing (UCC) : 9 - 12 Dec. 2013, Dresden, Saxony, Germany ; [including workshop papers].. - Piscataway, NJ : IEEE, ISBN 978-1-4799-2574-2, (2013), S. 506-509
Gossel, Britta M.;
Entrepreneurship research in Germany - a young scientist's perspective. - In: Entrepreneurship research - discussing today the awareness of tomorrow : YERC 2012, Young Entrepreneurship Research Colloquium, Ilmenau, 20. - 21. Oktober 2012.. - Ilmenau : Univ.-Verl. Ilmenau, (2013), S. 10-19
Gossel, Britta
Entrepreneurship research - discussing today the awareness of tomorrow : YERC 2012, Young Entrepreneurship Research Colloquium, Ilmenau, 20. - 21. Oktober 2012. - Ilmenau : Univ.-Verl. Ilmenau, 2013. - Online-Ressource (PDF-Datei: 162 S., 2,73 MB). . - (Menschen, Märkte, Medien, Management. - 8) - Literaturangaben

The first Young Entrepreneurship Research Colloquium (YERC) was held 2012 in Ilmenau. Initiated as a new innovative format, young scientists from all over Germany discussed their research with colleagues and experts from the fields of education, capital investment and real entrepreneurs. The discussion is continued in this volume, according to the idea that the young of today might be the established entrepreneurship researchers of tomorrow. The invited article of Leona Achtenhagen, Professor of Entrepreneurship and Business Development at Jönköping International Business School, Sweden, offers a shift from the German to an international perspective and a critical but encouraging reflection of each contribution from a profound entrepreneurship scientists' perspective.
Schultheiss, Daniel; Helm, Maike
Gaming in school: factors influencing the use of serious games in public schools in Middle Germany. - In: Serious games and virtual worlds in education, professional development, and healthcare. - Hershey, Pa. : Information Science Reference, ISBN 978-1-4666-3673-6, (2013), S. 145-158

As the impact of media on society steadily increases, schools need to teach their students media skills. In this regard, the usage of computers is an inherent part of everyday school life. The recent integration of serious games and their future potential in Middle German general educational schools is the subject of this chapter. With the aid of interviews held with experts the usage and potential of serious games in Middle German schools are examined, and the barriers to integrate computers and serious games into lessons are discussed. Serious game usage has clear potential for development. Games are applied in different subjects and for different age groups, but not all teachers are aware of their existence. The interviewees disagree about factors hindering integration of computers and serious games in school. As a qualitative study, this chapter constitutes a basis for further research and enlarges knowledge about serious games in schools.

Schultheiss, Daniel; Lampeitl, Claudia
"Marketing of the future or marketing of the past?" : music marketing on Facebook. - In: Proceedings. - [Berlin] : DGOF, ISBN 978-3-9815106-0-7, (2012), S. 80-81

Müller, Arne; Schultheiss, Daniel
"Core oder Casual?" : a quantitative survey on usage and gaming history of social gamers. - In: Proceedings. - [Berlin] : DGOF, ISBN 978-3-9815106-0-7, (2012), S. 74

Helm, Maike; Schultheiss, Daniel
Funding 2.0: a quantitative study on motivations to support crowd funded projects. - In: Proceedings. - [Berlin] : DGOF, ISBN 978-3-9815106-0-7, (2012), S. 53-54

Gossel, Britta M.; Will, Andreas
Neue Medien - neue Wertschöpfung - neue Unternehmen? : eine theoretische Betrachtung medialer Potenziale für den Entrepreneurship-Prozess. - In: Wertschöpfung durch Medien im Wandel. - Baden-Baden : Nomos, ISBN 978-3-8452-3694-0, (2012), S. 321-336
Schultheiss, Daniel;
"Entertainment for retirement?": silvergamers and the Internet. - Online-Ressource (PDF-Datei: 10 S., 318,5 KB). - Online-Ausg.: Public communication review. - Broadway, N.S.W. : UTSePress. - ISSN 1837-0667. - Bd. 2.2012, 2, S. 62-71

In recent years, Internet video gaming has grown exponentially amongst a non-traditional and non-targeted group of gamers: those over 50 years of age. In the United States alone, elderly gamers have grown from nine percent of all gamers in 1999 to over 25 percent of all gamers as of 2009. The current study specifically examines elderly peoples' usage behaviors with Internet-based video games. Such participation has been aided by the fact that games are social in nature and are accessible in terms ownership and operation. The process of becoming an Internet gamer therefore requires little more than a simple computer, an Internet connection, and a desire to be entertained. Results show that so-called "silvergamers" prefer casual games as opposed to more complex and persistent games. In addition, this paper raises further insights into their behaviour as users, including usage time and expenses for game usage, and situates them within the context of elderly gamers as an economic potential group to be targeted more.