Technische Universität Ilmenau

International communicator research - Modultafeln of TU Ilmenau

The Modultafeln have a pure informational character. The legally binding information can be found in the corresponding Studienplan and Modulhandbuch, which are served on the pages of the course offers. Please also pay attention to this legal advice (german only). Information on place and time of the actual lectures is served in the Vorlesungsverzeichnis.

subject properties subject number 101703 - common information
subject number101703
departmentDepartment of Economic Sciences and Media
ID of group2552 (Media Studies Group)
subject leaderProf. Dr. Martin Löffelholz
term Wintersemester
previous knowledge and experience

Interest in international, political and strategic communication; knowledge in quantitative and qualitative empirical communication research

learning outcome

The participants are able to review relevant literature, outline objectives for empirical research, create research models, conceptualize research designs, carry out empirical studies, present and discuss findings, and write research reports.


The research seminar is aiming at analysing how diplomats communicate with foreign stakeholders abroad. The empirical study will focus on examining how diplomatic missions arrange their external communication in host countries. In addition to analyzing websites, it will be particularly important to take into account respective social media activities. Upon carrying out a thorough literature review on soft power, public and cultural diplomacy, nation branding and international public relations, the students will develop a research model, which comprises message and content oriented factors affecting the success of governmental communication towards foreign publics. Subsequently, the participants will design and carry out empirical research evaluating diplomatic communication in the digital age.

media of instruction

Powerpoint presentations

literature / references

Adesina, O. S. (2017). Foreign policy in an era of digital diplomacy. Cogent Social Sciences, 3(1), 1297175.

Cha, H.; Kim, B.; Sunha, Y. (2014): Social media’ dialogic communication of foreign embassies in Korea and public diplomacy: Based on dialogic communication theory. Advanced Science and Technology Letters Vol. 63, 175-178.

Harris, B. (2013). Diplomacy 2.0: The future of social media in nation branding. Exchange: The Journal of Public Diplomacy, 4 (1), 1-16.

Jiang, L., & Bjola, C. (2015). Social media and public diplomacy: a comparative analysis of the digital diplomatic strategies of the EU, US and Japan in China. In Digital Diplomacy (pp. 85-102). Routledge.

Kozolanka, K. (2015). Communicating Strategically in Government. In: D. Holtzhausen & A. Zerfass (Eds.): The Routledge Handbook of Strategic Communication (pp. 396-408). New York.

Lewis, B. K.; Nichols, C. (2015). Social Media and Strategic Communication. In: D. Holtzhausen & A. Zerfass (Eds.): The Routledge Handbook of Strategic Communication (pp. 545-560). New York.

Löffelholz, M.; Auer, C. & Srugies, A. (2015). Strategic dimensions of public diplomacy. In: D. Holtzhausen & A. Zerfass (Eds.): The Routledge Handbook of Strategic Communication (pp. 439-458). New York.

Manor, I. (2018). The digitalization of diplomacy: Toward clarification of a fractured terminology. Oxford Digital Diplomacy Research Group, 3-18.

McCluskey, M (2014). The Washington Diplomat: Social Media Helps Diplomats Engage - Online and Off, (31.08.2018).

Molleda, J.-C.; Kochhar, S. (2015). Global Strategic Communication. In: D. Holtzhausen & A. Zerfass (Eds.): The Routledge Handbook of Strategic Communication (pp. 561-571). New York.

Raupp, J., & Hoffjann, O. (2012). Understanding strategy in communication management. Journal of Communication Management 16 (2), 146–161.

Rugh, W. (2014). Front line public diplomacy: How US Embassies communicate with foreign publics. New York: Palgrave.

Snow, N. & P. M. Taylor (2009). Routledge Handbook of Public Diplomacy. New York.

Sriramesh, K. & D. Verčič (2009) (Eds.). The Global Public Relations Handbook. Theory, Research, and Practice. New York.

Taylor, P. M. (2002). Strategic communications or democratic propaganda? Journalism Studies, 3(3), pp. 437–452.

Taylor, P. M. (2009). Public diplomacy and strategic communications. In N. Snow & P. M. Taylor (Eds.), Routledge Handbook of Public diplomacy (pp. 12–16). New York.

van Dyke, M. A., & Verčič, D. (2009). Public relations, public diplomacy, and strategic communication: An international model of conceptual convergence. In K. Sriramesh & D. Verčič (Eds.), The Global Public Relations Handbook. Theory, research, and practice (pp. 822–842). New York.

Young, L.; Pieterson, W. (2015). Strategic Communication in a Networked World. In: D. Holtzhausen & A. Zerfass (Eds.): The Routledge Handbook of Strategic Communication (pp. 93-112). New York.

Zhang, J. (2013). A Strategic Issue Management (SIM) Approach to Social Media Use in Public Diplomacy. American Behavioral Scientist, 57 (9), 1312-1331.

Zhong, X. & Lu, J. (2013). Public diplomacy meets social media: A study of the U.S. Embassy's blogs and micro-blogs. Public Relations Review, 39 (5), 542-548

evaluation of teaching


Freiwillige Simulation:

WS 2017/18 (Seminar)

Details in major Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
subject nameInternational communicator research
examination number2500385
credit points10
on-campus program (h)67
self-study (h)233
Obligationobligatory elective
examalternative examination performance
details of the certificate

Frequent and active participation including selected assignments, e.g. presentations, abstracts, etc. (40%); reports on (1) state of research and (2) empirical study, due dates (1) February 28, 2019, and (2) September 9, 2019 (20% + 40%). Reports to be sent as pdf-files to

Signup details for alternative examinations


Freiwillige Simulation:

WS 2017/18 (Seminar)

maximum number of participants20