Technische Universität Ilmenau

Online Media Marketing - Modultafeln of TU Ilmenau

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Please refer to the respective study and examination rules and regulations for the legally binding curricula (Annex Curriculum).

You can find all details on planned lectures and classes in the electronic university catalogue.

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module properties module number 101782 - common information
module number101782
departmentDepartment of Economic Sciences and Media
ID of group2551 (Media Research and Political Communication)
module leader Mian Waqas Ejaz
languageenglisch
term Sommersemester
previous knowledge and experience
learning outcome

This is the course for those who have always aspired to learn online media marketing but never got a chance. In this course, we will start from the scratch in order to understand the logic of online marketing particularly Google Adwords, and also learn how to manage adwords campaign like a professional online marketer. In this course you will learn the following:

  • How to set up your AdWords account from scratch
  • The theory behind successful online advertising
  • What keywords are and how to use them to your advantage
  • How to set up conversion tracking and how to track phone calls from your website
  • How to track sales, revenue and form submissions using Google AdWords
  • How to take advantage of competitor reports and customer data in your campaigns
  • How to write and A/B test your ads

       ….and much more

content

The course revolves around letting students understand the dynamics of online marketing with the help of Google Adwords. In this course, the focus will be on practical implementation, so, students won’t be learning the theory (not in great detail anyways) but the focus will be on practical relevance and implementation of learned techniques.

media of instruction and technical requirements for education and examination in case of online participation

Internet, videos, Powerpoint Slides

literature / references

Will be provided if needed

evaluation of teaching

Pflichtevaluation:

Freiwillige Evaluation:

WS 2017/18 (Seminar)

Details reference subject
module nameOnline Media Marketing
examination number2500396
credit points6
SWS6
on-campus program (h)67.5
self-study (h)112.5
obligationobligatory module
examwritten examination performance
details of the certificate
alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinations
maximum number of participants30
Details in degree program Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
ATTENTION: not offered anymore
module nameOnline Media Marketing
examination number90371
credit points6
on-campus program (h)22
self-study (h)158
obligationelective module
exammultiple performances
details of the certificate
alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinations
maximum number of participants