Technische Universität Ilmenau

Contemporary Issues in Marketing - Modultafeln of TU Ilmenau

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module properties module number 200788 - common information
module number200788
departmentDepartment of Economic Sciences and Media
ID of group2523 (Marketing)
module leaderProf. Dr. Anja Geigenmüller
term Wintersemester
previous knowledge and experience

Marketingmanagement & (Online-Marketing/ Technologiemarketing), Fachsprache Englisch mind. B2

learning outcome

Students have deeper understanding of contemporary marketing issues. They are familiar with basic theories and concepts to analyze marketing problems and to derive effective marketing strategies. By individual research projects the students are enabled to apply their knowledge, to train methodological and presentation skills and, thus, to deepen their ability to take an entrepreneurial perspective on marketing issues. Students have expanded their social and communication skills by working in teams on research projects and group presentations


- Fundamental Theories and Concepts
- Research Approaches and Methods
- Student Project

media of instruction and technical requirements for education and examination in case of online participation

PowerPoint-Präsentation, Moodle

literature / referencesDepending in the subject/to be delivered during the course
evaluation of teaching
Details reference subject
module nameContemporary Issues in Marketing
examination number2500543
credit points5
SWS2 (0 V, 2 Ü, 0 P)
number of semesters2 Liste der SWS-Verteilungen
on-campus program (h)22.5
self-study (h)127.5
obligationobligatory module
examalternative examination performance
details of the certificateAssignment 1 (50 %): Submission of research
proposal including description of a proposed research design (group work)

Assignment 2 (50 %): Submission of a research report including data
analysis and interpretation (group work)

alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinationsDie Anmeldung zur alternativen semesterbegleitenden Abschlussleistung erfolgt über das Prüfungsverwaltungssystem (thoska) außerhalb des zentralen Prüfungsanmeldezeitraumes. Die früheste Anmeldung ist generell ca. 2-3 Wochen nach Semesterbeginn möglich. Der späteste Zeitpunkt für die An- oder Abmeldung von dieser konkreten Abschlussleistung ist festgelegt auf den (falls keine Angabe, erscheint dies in Kürze):
maximum number of participants