Technische Universität Ilmenau

Science and Technology Marketing - Modultafeln of TU Ilmenau

The module lists provide information on the degree programmes offered by the TU Ilmenau.

Please refer to the respective study and examination rules and regulations for the legally binding curricula (Annex Curriculum).

You can find all details on planned lectures and classes in the electronic university catalogue.

Information and guidance on the maintenance of module descriptions by the module officers are provided at Module maintenance.

Please send information on missing or incorrect module descriptions directly to modulkatalog@tu-ilmenau.de.

module properties module number 200812 - common information
module number200812
departmentDepartment of Economic Sciences and Media
ID of group2523 (Marketing)
module leaderProf. Dr. Anja Geigenmüller
languageEnglisch
term Sommersemester
previous knowledge and experience

Marketingmanagement & (Online-Marketing/ Technologiemarketing), Fachsprache Englisch mind. B2

learning outcome

Students have knowledge and skills to detect potential value, users and target groups of new knowledge, scientific phenomena, technologies and innovations and to develop a communication strategy in order to enhance the diffusion of innovative ideas, concepts and products or services among various stakeholders including customers, suppliers, employees, politics, media and the general public. Students have expanded their social and communication skills by working in teams on case studies and group presentations.

contentRelevance of Science, Innovation and Technology
Detecting the Value of Inventions and Innovations
Diffusion of Innovations Communication Strategies for Science, Innovation and Technologies
media of instruction

Powerpoint-Präsentation, Moodle, Fallstudien

literature / references

Rogers, E. M. (2003): Diffusion of Innovations. 5. Aufl., New York.

evaluation of teaching
Details reference subject
module nameScience and Technology Marketing
examination number2500569
credit points5
SWS3 (2 V, 1 Ü, 0 P)
on-campus program (h)33.75
self-study (h)116.25
obligationobligatory module
examalternative examination performance
details of the certificateAssignment 1 (70 %): Student research project on
contemporary issues of science and technology marketing (group work)

Assignment 2 (30 %): Written project report (group work)

signup details for alternative examinationsDie Anmeldung zur alternativen semesterbegleitenden Abschlussleistung erfolgt über das Prüfungsverwaltungssystem (thoska) außerhalb des zentralen Prüfungsanmeldezeitraumes. Die früheste Anmeldung ist generell ca. 2-3 Wochen nach Semesterbeginn möglich. Der späteste Zeitpunkt für die An- oder Abmeldung von dieser konkreten Abschlussleistung ist festgelegt auf den (falls keine Angabe, erscheint dies in Kürze):
maximum number of participants
Details in degree program Master Medienwirtschaft 2021
module nameScience and Technology Marketing
examination number2500569
credit points5
on-campus program (h)34
self-study (h)116
obligationelective module
examalternative examination performance
details of the certificateAssignment 1 (70 %): Student research project on
contemporary issues of science and technology marketing (group work)

Assignment 2 (30 %): Written project report (group work)

signup details for alternative examinationsDie Anmeldung zur alternativen semesterbegleitenden Abschlussleistung erfolgt über das Prüfungsverwaltungssystem (thoska) außerhalb des zentralen Prüfungsanmeldezeitraumes. Die früheste Anmeldung ist generell ca. 2-3 Wochen nach Semesterbeginn möglich. Der späteste Zeitpunkt für die An- oder Abmeldung von dieser konkreten Abschlussleistung ist festgelegt auf den (falls keine Angabe, erscheint dies in Kürze):
maximum number of participants