Technische Universität Ilmenau

Research on Media Content, Media Usage, and Media Effects - Modultafeln of TU Ilmenau

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module properties module number 200836 - common information
module number200836
departmentDepartment of Economic Sciences and Media
ID of group2551 (Media Research and Political Communication)
module leaderProf. Dr. Jens Wolling
languageDeutsch/Englisch
term Sommersemester
previous knowledge and experience- Academic skills in communication science

- Qualitative and quantitative methods

-  Data
analysis

- Communication and media theories

- Information and communications technologies

- Intercultural
communicationThe research module builds on the knowledge and skills provided in the seminars of the first semester
learning outcomeThe students know the state of research in the respective research topic. They can understand and explain the theories, approaches, and methodological procedures relevant to the respective research field and make use of them for their own investigation.

Students are able to research and to systematically analyze the relevant theoretical and empirical research literature. They understand the findings from the empirical research literature on the topic in question and are able to evaluate their methodological aspects. Students can use and apply the theories and results of empirical studies for the conception and realization of an empirical study. Students can plan and carry out a communication science study on a socially or politically relevant topic at a high theoretical and empirical level. They are able to analyze and interpret the collected data appropriately and write a research project report based on the results. Students are aware of the
associations between medial and societal processes. They deepened their
analytical competencies by assessing and reflecting on the relevance of these
associations.
contentCurrent socially relevant topics are explored from the perspective of political communication. These include, for example, communication on climate change, energy system transformation, migration, social inequality, digitalization, and right-wing extremism. Wherever possible, international comparative studies are carried out.

Also, communication science theories, especially those developed by department members (issue fatigue, subjective quality assessment), are tested systematically.

In the first semester of the two-semester course, students deal with the theoretical and methodological foundations required to plan and conduct an empirical research project on the topics mentioned above in media content, media use, or media effects research. Then, they develop a research design and the necessary research instruments (questionnaire, guidelines, codebook).

In the second semester, the developed instruments are used to collect and analyze data. Results are presented in class. Finally, a research project report is written based on theoretical work and analysis of the collected data.
media of instruction and technical requirements for education and examination in case of online participation

Presentation tools, further relevant documents and material provided on Moodle.

literature / references

The lecturers provide the students with introductory literature on the respective topics. However, one of the main tasks and learning objectives is to research the relevant (current) literature on the respective research topic.

evaluation of teaching
Details reference subject
module nameResearch on Media Content, Media Usage, and Media Effects
examination number250017
credit points15
SWS6 (0 V, 4 Ü, 2 P)
number of semesters2 Liste der SWS-Verteilungen
on-campus program (h)67.5
self-study (h)382.5
obligationobligatory module
examexamination performance with multiple performances
details of the certificateDas Modul Research on Media Content, Media Usage, and Media Effects mit der Prüfungsnummer 250017 schließt mit folgenden Leistungen ab:
  • alternative semesterbegleitende Prüfungsleistung mit einer Wichtung von 75% (Prüfungsnummer: 2500595)
  • Studienleistung mit einer Wichtung von 25% (Prüfungsnummer: 2500596)

Details zum Abschluss Teilleistung 1:

Final research project report


Details zum Abschluss Teilleistung 2:

Research is an interactive dynamic process. Therefore, the students present the advantages in their work and discuss them with the lecturer during the seminar. Based on these discussions and, for instance, reports on the object of investigation, literature reviews, advancements in the development of instruments, and preliminary results, the work is evaluated.

alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinationsDie Anmeldung zur alternativen semesterbegleitenden Abschlussleistung erfolgt über das Prüfungsverwaltungssystem (thoska) außerhalb des zentralen Prüfungsanmeldezeitraumes. Die früheste Anmeldung ist generell ca. 2-3 Wochen nach Semesterbeginn möglich. Der späteste Zeitpunkt für die An- oder Abmeldung von dieser konkreten Abschlussleistung ist festgelegt auf den (falls keine Angabe, erscheint dies in Kürze):
maximum number of participants
Details in degree program Master Media and Communication Science 2021
module nameResearch on Media Content, Media Usage, and Media Effects
examination number250017
credit points15
on-campus program (h)67
self-study (h)383
obligationelective module
examexamination performance with multiple performances
details of the certificateDas Modul Research on Media Content, Media Usage, and Media Effects mit der Prüfungsnummer 250017 schließt mit folgenden Leistungen ab:
  • alternative semesterbegleitende Prüfungsleistung mit einer Wichtung von 75% (Prüfungsnummer: 2500595)
  • Studienleistung mit einer Wichtung von 25% (Prüfungsnummer: 2500596)

Details zum Abschluss Teilleistung 1:

Final research project report


Details zum Abschluss Teilleistung 2:

Research is an interactive dynamic process. Therefore, the students present the advantages in their work and discuss them with the lecturer during the seminar. Based on these discussions and, for instance, reports on the object of investigation, literature reviews, advancements in the development of instruments, and preliminary results, the work is evaluated.

alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinationsDie Anmeldung zur alternativen semesterbegleitenden Abschlussleistung erfolgt über das Prüfungsverwaltungssystem (thoska) außerhalb des zentralen Prüfungsanmeldezeitraumes. Die früheste Anmeldung ist generell ca. 2-3 Wochen nach Semesterbeginn möglich. Der späteste Zeitpunkt für die An- oder Abmeldung von dieser konkreten Abschlussleistung ist festgelegt auf den (falls keine Angabe, erscheint dies in Kürze):
maximum number of participants
Details in degree program Master International Business Economics 2021
module nameResearch on Media Content, Media Usage, and Media Effects
examination number250017
credit points15
on-campus program (h)34
self-study (h)416
obligationelective module
examexamination performance with multiple performances
details of the certificateDas Modul Research on Media Content, Media Usage, and Media Effects mit der Prüfungsnummer 250017 schließt mit folgenden Leistungen ab:
  • alternative semesterbegleitende Prüfungsleistung mit einer Wichtung von 75% (Prüfungsnummer: 2500595)
  • Studienleistung mit einer Wichtung von 25% (Prüfungsnummer: 2500596)

Details zum Abschluss Teilleistung 1:

Final research project report


Details zum Abschluss Teilleistung 2:

Research is an interactive dynamic process. Therefore, the students present the advantages in their work and discuss them with the lecturer during the seminar. Based on these discussions and, for instance, reports on the object of investigation, literature reviews, advancements in the development of instruments, and preliminary results, the work is evaluated.

alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinationsDie Anmeldung zur alternativen semesterbegleitenden Abschlussleistung erfolgt über das Prüfungsverwaltungssystem (thoska) außerhalb des zentralen Prüfungsanmeldezeitraumes. Die früheste Anmeldung ist generell ca. 2-3 Wochen nach Semesterbeginn möglich. Der späteste Zeitpunkt für die An- oder Abmeldung von dieser konkreten Abschlussleistung ist festgelegt auf den (falls keine Angabe, erscheint dies in Kürze):
maximum number of participants