Technische Universität Ilmenau

Managing Strategic Crisis Communication - Modultafeln der TU Ilmenau

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Fachinformationen zu Managing Strategic Crisis Communication im Studiengang Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
Fachnummer100976
Prüfungsnummer2400533
FakultätFakultät für Wirtschaftswissenschaften und Medien
Fachgebietsnummer 2555 (Public Relations mit dem Schwerpunkt Technikkommunikation)
Fachverantwortliche(r) Dr. Andreas Schwarz
TurnusSommersemester
Spracheenglisch
Leistungspunkte6
Präsenzstudium (h)22
Selbststudium (h)158
VerpflichtungWahlpflicht
Abschlussalternative Prüfungsleistung
Details zum Abschluss
  • Frequent and active participation, evidence of preparation including a crisis management exercise and a spokesperson drill (30% of the final grade)
  • At least three research presentations and case assessment presentations (35% of the final grade)
  • Case study paper (35% of the final grade)
max. Teilnehmerzahl
Vorkenntnisse

This course requires a basic knowledge in the field of communication and media studies and a basic understanding of strategic communication and management practice.

Lernergebnisse
  • An understanding of principles and elements of an ongoing approach to the strategic management of crisis communication
  • Developing abilities to apply findings of crisis communication research in an organizational and managerial environment, including private companies, governmental authorities and non-governmental organizations
  • An understanding of measures and mechanisms to prevent and to detect crises
  • An understanding of sustainable and effective crisis preparations in an organizational environment
  • Understanding and application of effective crisis response strategies (form and content)
  • An understanding of core mechanisms of crisis learning and crisis communication evaluation
  • Deduce trends and future challenges of crisis communication from current cases and research (e.g., international dimensions of crisis communication)
Inhalt

By examining crisis communication from the perspective of an ongoing approach to the strategic crisis management (Coombs, 2011) course participants will get an overview on each step of the management process including crisis prevention, crisis preparation, crisis response, and crisis learning/evaluation.

Students will be introduced to the international state of research in crisis communication (concepts, theories, findings) and understand basic principles of an evidence-based crisis communication practice. This includes current trends and future challenges of crisis communication such as international crisis communication, internal crisis communication or innovative crisis communication technologies. The course offers a broad perspective on crisis communication practice in different organizational environments (e.g., companies, government, NGOs) and different crisis types (e.g., human-error accidents, product recalls, natural disasters, mega damages, etc.).

Course participants are working in small ‘crisis teams’. Each team is going to work on real-world crisis cases and assess them on the basis of core research-based recommendations for effectively managing organizational crises. The course includes practical exercises such as risk assessment, crisis planning and spokesperson training. In addition, students will write their own case study at the end of the course.

The course is designed as one of the ‘specialization modules’ in the Master program Media and Communication Science.

Medienformen
Literatur

All relevant course materials will be made available on the online learning platform Moodle (https://moodle2.tu-ilmenau.de).

Furthermore, the course is based on the following list of recommended readings:

  • Coombs, W. T. (2007/2011). Ongoing crisis communication. Planning, managing, and responding (2nd/3rd ed.). Los Angeles: Sage.
  • Coombs, W. T., & Holladay, S. J. (eds.). (2010). The handbook of crisis communication. Chichester: Wiley-Blackwell.
  • Fearn-Banks, K. (2011). Crisis communications. A casebook approach (4th ed.). New York: Routledge.
  • George & C. Pratt (eds.), Case studies in crisis communication: international perspectives on hits and misses. New York: Routledge.
  • Ulmer, R. R., Sellnow, T. L., & Seeger, M. W. (2007). Effective crisis communication: Moving from crisis to opportunity. Thousand Oaks: Sage.
Lehrevaluation

Pflichtevaluation:

Freiwillige Evaluation:

SS 2013 (Seminar)

Hospitation:

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