Managing Strategic Crisis Communication - Modultafeln of TU Ilmenau
The Modultafeln have a pure informational character. The legally binding information can be found in the corresponding Studienplan and Modulhandbuch, which are served on the pages of the course offers. Please also pay attention to this legal advice (german only). Information on place and time of the actual lectures is served in the Vorlesungsverzeichnis.
|subject properties Managing Strategic Crisis Communication in major Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013|
|department||Department of Economic Sciences and Media|
|ID of group||2555 (Group for Resarch in Public Relations and Communication of Technology)|
|subject leader||Dr. Andreas Schwarz|
|on-campus program (h)||22|
|exam||alternative examination performance|
|details of the certificate|
|Signup details for alternative examinations|
|maximum number of participants|
|previous knowledge and experience|
This course requires a basic knowledge in the field of communication and media studies and a basic understanding of strategic communication and management practice.
By examining crisis communication from the perspective of an ongoing approach to the strategic crisis management (Coombs, 2011) course participants will get an overview on each step of the management process including crisis prevention, crisis preparation, crisis response, and crisis learning/evaluation.
Students will be introduced to the international state of research in crisis communication (concepts, theories, findings) and understand basic principles of an evidence-based crisis communication practice. This includes current trends and future challenges of crisis communication such as international crisis communication, internal crisis communication or innovative crisis communication technologies. The course offers a broad perspective on crisis communication practice in different organizational environments (e.g., companies, government, NGOs) and different crisis types (e.g., human-error accidents, product recalls, natural disasters, mega damages, etc.).
Course participants are working in small ‘crisis teams’. Each team is going to work on real-world crisis cases and assess them on the basis of core research-based recommendations for effectively managing organizational crises. The course includes practical exercises such as risk assessment, crisis planning and spokesperson training. In addition, students will write their own case study at the end of the course.
The course is designed as one of the ‘specialization modules’ in the Master program Media and Communication Science.
|media of instruction|
|literature / references|
All relevant course materials will be made available on the online learning platform Moodle (https://moodle2.tu-ilmenau.de).
|evaluation of teaching|
SS 2013 (Seminar)