Technische Universität Ilmenau

Research in Media and Communication Management - Modultafeln of TU Ilmenau

The Modultafeln have a pure informational character. The legally binding information can be found in the corresponding Studienplan and Modulhandbuch, which are served on the pages of the course offers. Please also pay attention to this legal advice (german only). Information on place and time of the actual lectures is served in the Vorlesungsverzeichnis.

subject properties Research in Media and Communication Management in major Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
subject number101535
examination number2500224
departmentDepartment of Economic Sciences and Media
ID of group 2556 (Media and Communication Management Group)
subject leader Britta Maria Gossel
term Wintersemester
credit points10
on-campus program (h)67
self-study (h)233
Obligationobligatory elective
examalternative examination performance
details of the certificate

Active participation in classroom discussions

Reading course materials, own research

Short presentations concerning theory, state of research, research gap and question, methodology, study design

Conducting empirical study

Final presentation and final scientific paper.

Signup details for alternative examinations
maximum number of participants
previous knowledge and experience

Basic knowledge of media and communication management

learning outcome

Students are able to search, select, understand, structure, and evaluate relevant research literature in a specific field of media and / or communication management research. Based on the literature review they are able to design and realize an empirical research project and analyze the obtained data. They are able to present their projects in an oral presentation and to write an appropriate research paper based on the findings of the research.


The course deals with current issues of media management research in relation to emerging (media) technologies. It deals with the question of how new technologies change traditional (media) markets and how new business fields can be developed.

media of instruction

Slides and other materials (e.g. literature lists) will be available for download

literature / references

Albarran AB.; Chan-Olmsted, SM. & Wirth, MO. (2006). Handbook of Media Management and Economics. New York: Lawrence Erlbaum Associates.

Hollifield, C.; LeBlanc Wicks, J. & Sylvie, G. (2015). Media Management. A Casebook Approach. 5th Edition. Routledge.

Mierzejewska, B., & Shaver, D. (2014). Key changes impacting media management research. International Journal on Media Management, 16(2), 47-54. doi:10.1080/14241277.2014.954439

evaluation of teaching