Research in Media and Communication Management - Modultafeln of TU Ilmenau
The Modultafeln have a pure informational character. The legally binding information can be found in the corresponding Studienplan and Modulhandbuch, which are served on the pages of the course offers. Please also pay attention to this legal advice (german only). Information on place and time of the actual lectures is served in the Vorlesungsverzeichnis.
|subject properties Research in Media and Communication Management in major Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013|
|department||Department of Economic Sciences and Media|
|ID of group||2556 (Media and Communication Management Group)|
|subject leader||Britta Maria Gossel|
|on-campus program (h)||67|
|exam||alternative examination performance|
|details of the certificate|
Active participation in classroom discussions
Reading course materials, own research
Short presentations concerning theory, state of research, research gap and question, methodology, study design
Conducting empirical study
Final presentation and final scientific paper.
|Signup details for alternative examinations|
|maximum number of participants|
|previous knowledge and experience|
Basic knowledge of media and communication management
Students are able to search, select, understand, structure, and evaluate relevant research literature in a specific field of media and / or communication management research. Based on the literature review they are able to design and realize an empirical research project and analyze the obtained data. They are able to present their projects in an oral presentation and to write an appropriate research paper based on the findings of the research.
The course deals with current issues of media management research in relation to emerging (media) technologies. It deals with the question of how new technologies change traditional (media) markets and how new business fields can be developed.
|media of instruction|
Slides and other materials (e.g. literature lists) will be available for download
|literature / references|
Albarran AB.; Chan-Olmsted, SM. & Wirth, MO. (2006). Handbook of Media Management and Economics. New York: Lawrence Erlbaum Associates.
Hollifield, C.; LeBlanc Wicks, J. & Sylvie, G. (2015). Media Management. A Casebook Approach. 5th Edition. Routledge.
Mierzejewska, B., & Shaver, D. (2014). Key changes impacting media management research. International Journal on Media Management, 16(2), 47-54. doi:10.1080/14241277.2014.954439
|evaluation of teaching|