Marketing 3: Applied Market Research - Modultafeln of TU Ilmenau
The Modultafeln have a pure informational character. The legally binding information can be found in the corresponding Studienplan and Modulhandbuch, which are served on the pages of the course offers. Please also pay attention to this legal advice (german only). Information on place and time of the actual lectures is served in the Vorlesungsverzeichnis.
| module properties Marketing 3: Applied Market Research in major Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013 | ||
|---|---|---|
| module name | Marketing 3: Applied Market Research | |
| module number | 101262 | |
| department | Department of Economic Sciences and Media | |
| ID of group | 2523 (Marketing Group) | |
| module leader | Prof. Dr. Anja Geigenmüller | |
| credit points | 4 | |
| Obligation | obligatory elective | |
| requirements | siehe Fachbeschreibung | |
| certificate of the module | Individual achievements or exams | |
| details of the certificate | siehe Fachbeschreibung | |
| learning outcome | siehe Fachbeschreibung | |
| The module contains the following subjects: | ||
| Marketing 3 | ||
| credit points | 4 | |
| Obligation | obligatory elective | |
| certificate of the subject | written examination performance, 90 minutes | |
| term | Wintersemester | |