Technische Universit├Ąt Ilmenau

Research in Media and Communication Management - Modultafeln of TU Ilmenau

The Modultafeln have a pure informational character. The legally binding information can be found in the corresponding Studienplan and Modulhandbuch, which are served on the pages of the course offers. Please also pay attention to this legal advice (german only). Information on place and time of the actual lectures is served in the Vorlesungsverzeichnis.

module properties Research in Media and Communication Management in major Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
module nameResearch in Media and Communication Management
module number101535
departmentDepartment of Economic Sciences and Media
ID of group 2556 (Media and Communication Management Group)
module leader Britta Maria Gossel
credit points10
Obligationobligatory elective

Basic knowledge of media and communication management

certificate of the module Individual achievements or exams
details of the certificate
  • Introduction to emerging technologies (30%):
    • Presentation
    • Short paper
  • Theory work (30%):
    • Short paper
  • Data Collection (40%):
    • Creation of a survey
    • Conducting a survey
    • Evaluation of a survey
    • Presentation
Signup details for alternative examinations
learning outcome

Students are able to search, select, understand, structure, and evaluate relevant research literature in a specific field of media and / or communication management research. Based on the literature review they are able to design and realize an empirical research project and analyze the obtained data. They are able to present their projects in an oral presentation and to write an appropriate research paper based on the findings of the research.

The module contains the following subjects:
Research in Media and Communication Management
credit points10
Obligationobligatory elective
certificate of the subjectalternative examination performance
term Wintersemester