Technische Universität Ilmenau

Competition, Strategy, and Institution - Modultafeln of TU Ilmenau

The Modultafeln have a pure informational character. The legally binding information can be found in the corresponding Studienplan and Modulhandbuch, which are served on the pages of the course offers. Please also pay attention to this legal advice (german only). Information on place and time of the actual lectures is served in the Vorlesungsverzeichnis.

subject properties Competition, Strategy, and Institution in major Master Medienwirtschaft 2013
subject number100766
examination number2500183
departmentDepartment of Economic Sciences and Media
ID of group 2541 (Economic Theory Group)
subject leaderProf. Dr. Oliver Budzinski
term Sommersemester
languageEnglisch
credit points4
on-campus program (h)34
self-study (h)86
Obligationobligatory elective
examwritten examination performance, 90 minutes
details of the certificate
Signup details for alternative examinations
maximum number of participants
previous knowledge and experience

Microeconomics

learning outcome

Strategic business behavior on competitive markets lies at the heart of any market economic system. This course aims at a deep understanding of competitive interaction in realistic market environments (oligopolies; presence of competition rules and regulatory institutional frameworks) as a precondition for analyzing the pros and cons of different business strategies from a social perspective. This framework is subsequently used to analyse and understand strategic business behaviour in complex (interactive) market environments, both in terms of applied theory and in terms of actual case studies. The purpose of this subject is to render the students capable of mastering the modern economics of competition, strategy, and institutions. It explicitly focuses on: (i) imparting knowledge about (a) the modern, state-of-the-art economics of competition, (b) the modern, state-of-the-art economics of strategy, (c) the modern, state-of-the-art economics of institutions, and (d) the interface between these three areas, (ii) enhancing skills in assessing theoretical and empirical problems in competition, strategy, and institutions on a high academic level, and (iii) qualifying students to master the scientific analysis of competition, strategy and institutions by applying advanced theories, concepts, tools and methods as well as to understand strategic business behavior in complex (interactive) market environments.

content

 1. Introduction 

 2. The Economic Theory of Competition and Strategy 

 3. Unilateral Strategies with Strategic Interdependency: Pricing, Advertising, Bundling & Tying, Raising Rivals' Costs,  
     
Unfair Competition 

 4. Mergers & Acquisitions 

 5. Cartels, Cooperation and Alliances 

 6. Competition Rules

media of instruction

PowerPoint-Animation;
Gruppenarbeit; Fallstudien; Projektarbeit; Übungsaufgaben 

literature / references

 

  • Bishop, Simon & Walker, Mike, The Economics of EC Competition Law, aktuelle Auflage, London: Sweet & Maxwell.

  •  Motta, Massimo, Competition Policy: Theory and Practice, aktuelle Auflage, Cambridge: Cambridge University Press.

  •  Kerber, Wolfgang & Schwalbe, Ulrich, Economic Principles of Competition Law, in: F. J. Säcker et al. (eds), Competition Law: European Community Practice and Procedure, London: Sweet & Maxwell 2008, pp. 202-393.

  •  Schwalbe, Ulrich & Zimmer, Daniel, Law and Economics in European Merger Control, aktuelle Auflage, Oxford: Oxford University Press.
  •  Kerber, Wolfgang, Wettbewerbspolitik, Vahlens Kompendium, Bd. 2, aktuelle Auflage, München: Vahlen.

  • Bagwell, K., The Economic Analysis of Advertising, in: Handbook of Industrial Organization, Vol. 3, Amsterdam: Elsevier 2007, 1703-1844.
      
  • Budzinski, O., Impact Evaluation of Merger Control Decisions, in: European Competition Journal 9 (1), 2013, 199-224.
     
  • Budzinski, O., International Antitrust Institutions, in: R.D. Blair & D.D. Sokol (eds.), The Oxford Handbook of International Antitrust Economics, Vol. 1, Oxford: OUP 2015, 119-146.
     
  • Choi, J.P. & Gerlach, H., Cartels and Collusion: Economic Theory and Experimental Economics, in: R.D. Blair & D.D. Sokol (eds.), The Oxford Handbook of International Antitrust Economics, Vol. 2, Oxford: OUP 2015, 415-441; Levenstein, M.C. & Suslow, V.Y., Cartels and Collusion: Empirical Evidence, in: R.D. Blair & D.D. Sokol (eds.), The Oxford Handbook of International Antitrust Economics, Vol. 2, Oxford: OUP 2015, 442-463.
     
  • Elzinga, K.G. & Mills, D.E., Predatory Pricing, in: R.D. Blair & D.D. Sokol (eds.), The Oxford Handbook of International Antitrust Economics, Vol. 2, Oxford: OUP 2015, 40-61.
     
  • Jayaratne, J. & Ordover, J., Coordinated Effects, in: R.D. Blair & D.D. Sokol (eds.), The Oxford Handbook of International Antitrust Economics, Vol. 1, Oxford: OUP 2015, 509-528.
     
  • Keating, B. & Willig, R.D., Unilateral Effects, in: R.D. Blair & D.D. Sokol (eds.), The Oxford Handbook of International Antitrust Economics, Vol. 1, Oxford: OUP 2015, 466-508.
     
  • Salinger, M.A., Vertical Mergers, in: R.D. Blair & D.D. Sokol (eds.), The Oxford Handbook of International Antitrust Economics, Vol. 1, Oxford: OUP 2015, 551-586.
     
  • Salop, S.C. & Scheffman, D.T., Raising Rivals‘ Costs, in: The American Economic Review 73 (2), 1983, 267-271; Scheffman, D.T. & Higgins, R.S., Twenty Years of Raising Rivals‘ Costs: History, Assessment, and Future, in: George Mason Law Review 12 (2), 2013, 371-387.
     
  • Tirole, J., The Analysis of Tying Cases: A Primer, in: Competition Policy International 1 (1), 2005, 1-25.
     
  • White, L.J., Monopoly and Dominant Firms: Antitrust Economics and Policy Approaches, in: R.D. Blair & D.D. Sokol (eds.), The Oxford Handbook of International Antitrust Economics, Vol. 1, Oxford: OUP 2015, 313-344. 

 

evaluation of teaching