Technische Universität Ilmenau

Public Relations and Communication in the context of Globalization - Modultafeln of TU Ilmenau

The module lists provide information on the degree programmes offered by the TU Ilmenau.

Please refer to the respective study and examination rules and regulations for the legally binding curricula (Annex Curriculum).

You can find all details on planned lectures and classes in the electronic university catalogue.

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module properties 101878 - common information
module number101878
departmentDepartment of Economic Sciences and Media
ID of group 2555 (Resarch in Public Relations and Communication of Technology)
module leader Dr. Andreas Schwarz
requirements

This course requires a basic knowledge in the field of media and communication studies as well as public relations.

learning outcome

The course objectives are:



  • Understanding and overview on international public relations / international strategic communication as research fields and fields of practice

  • Understanding and analysis of the international environment of strategic communicators and their organizations in terms of contextual factors such as culture, political systems, economic development, media systems, online communication, international and transnational networks, etc.

  • Identification and analysis of key actors/organizations (e.g., multinational companies, NGOs, IGOs, government) in the fields of international public relations / international strategic communication including their strategic goals, approaches, institutional structures and methods

  • Development of skills in international communication planning and campaigns

Details in degree program Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
module namePublic Relations and Communication in the context of Globalization
credit points6
obligationelective module
certificate of the module Individual achievements or exams
details of the certificate

Frequent / active participation and evidence of preparation; research presentation; case presentation; case paper

alternative examination performance due to COVID-19 regulations incl. technical requirements
module properties module number - common information
module number
department
ID of group
module leaderunspecified
language
term
previous knowledge and experience
learning outcome
content
media of instruction and technical requirements for education and examination in case of online participation
literature / references
evaluation of teaching
Details reference subject
module name
examination number
credit points
SWS
on-campus program (h)
self-study (h)
obligation
examnone
details of the certificate
alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinations
maximum number of participants
Details in degree program Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
module namePublic Relations and Communication in the context of Globalization
examination number2500402
credit points6
on-campus program (h)22
self-study (h)158
obligationobligatory module
examalternative examination performance
details of the certificate
alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinationsDie Anmeldung zur alternativen semesterbegleitenden Abschlussleistung erfolgt über das Prüfungsverwaltungssystem (thoska) außerhalb des zentralen Prüfungsanmeldezeitraumes. Die früheste Anmeldung ist generell ca. 2-3 Wochen nach Semesterbeginn möglich. Der späteste Zeitpunkt für die An- oder Abmeldung von dieser konkreten Abschlussleistung ist festgelegt auf den (falls keine Angabe, erscheint dies in Kürze):
To obtain the actual deadlines for this course, plaese navigate to the course details in the degree program.
maximum number of participants