Technische Universität Ilmenau

IP - Media Management - Modultafeln of TU Ilmenau

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module properties module number 200187 - common information
module number200187
departmentDepartment of Economic Sciences and Media
ID of group2556 (Media and Communication Management)
module leaderProf. Dr. Andreas Will
languageEnglisch
term Sommersemester
previous knowledge and experience
learning outcome

After processing the case study students

  • understand the basic principles of strategic Media Managamanet
  • can apply the Case Study Method to current issues in Media Management
  • are able to prepape and conduct a case study
After the presentationt students are able to
  • present research results in written and oral form
  • discuss their results with classmates and respond to objections with scientific arguments
content

A Media companies and media markets
Introduction
Convergence
Platform economy
Value system of media companies

B Characteristics of media products
Digital media products
Media products as experience goods
Media products as public goods

C. Strategic media management

media of instruction and technical requirements for education and examination in case of online participation

The course is supported by material on moodle.

literature / referencesDoyle,
Gillian: Understanding Media Economics. 2. Auflage, London 2013.Küng,
Lucy: Strategic Management in the Media: FromTheoryto Practice. 2.
Auflage, Los Angeles 2016
Lowe, Gregory F. / Brown, Charles
(Hrsg.): Managing Media Firmsand
Industries: What'sSo
Special About Media Management? Heidelberg 2016.
evaluation of teaching
Details reference subject
module nameIP - Media Management
examination number2500492
credit points5
SWS3 (0 V, 2 Ü, 1 P)
on-campus program (h)33.75
self-study (h)116.25
obligationobligatory module
examalternative examination performance
details of the certificate

Oral presentation of case study

Written case study report and protocol

alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinationsDie Anmeldung zur alternativen semesterbegleitenden Abschlussleistung erfolgt über das Prüfungsverwaltungssystem (thoska) außerhalb des zentralen Prüfungsanmeldezeitraumes. Die früheste Anmeldung ist generell ca. 2-3 Wochen nach Semesterbeginn möglich. Der späteste Zeitpunkt für die An- oder Abmeldung von dieser konkreten Abschlussleistung ist festgelegt auf den (falls keine Angabe, erscheint dies in Kürze):
To obtain the actual deadlines for this course, plaese navigate to the course details in the degree program.
maximum number of participants
Details in degree program Bachelor Angewandte Medien- und Kommunikationswissenschaft 2021
module nameIP - Media Management
examination number2500492
credit points5
on-campus program (h)22
self-study (h)128
obligationelective module
examalternative examination performance
details of the certificate

Oral presentation of case study

Written case study report and protocol

alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinationsDie Anmeldung zur alternativen semesterbegleitenden Abschlussleistung erfolgt über das Prüfungsverwaltungssystem (thoska) außerhalb des zentralen Prüfungsanmeldezeitraumes. Die früheste Anmeldung ist generell ca. 2-3 Wochen nach Semesterbeginn möglich. Der späteste Zeitpunkt für die An- oder Abmeldung von dieser konkreten Abschlussleistung ist festgelegt auf den (falls keine Angabe, erscheint dies in Kürze):
To obtain the actual deadlines for this course, plaese navigate to the course details in the degree program.
maximum number of participants