Technische Universität Ilmenau

IP - Media Content Research - Modultafeln of TU Ilmenau

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module properties module number 200196 - common information
module number200196
departmentDepartment of Economic Sciences and Media
ID of group2554 (Media Psychology and Media Design)
module leaderProf. Dr. Nicola Döring
languageEnglisch
term Sommersemester
previous knowledge and experience"Introduction
to Scientific Work"

"Quantitative Methods"

learning outcomeThrough the
lecture the students know with which objectives and with which results media contents
are systematically analyzed in communication science, but also in media
psychology and media conception (professional competence).

- Through
the lecture, students know which methods of quality and evaluation research are
used to empirically examine media content and can select a suitable method for
dealing with a media content problem (subject competence).

- Through
the lecture, students understand the difference between quantitative and
qualitative content analysis and are able to choose the appropriate method
for dealing with a media content problem (subject competence).

- Through
the exercise, students are able to select the appropriate method of
quantitative content analysis for their problem (e.g. online content analysis
or audiovisual content analysis) and apply it independently according to
scientific criteria (subject and methodological competence).
content

The online lecture "Media Content Research" introduces the questions, theories, methods and results of media content research in communication science.

The method of quantitative media content analysis, which is central to communication science, is applied by the students themselves in the accompanying face-to-face exercise, in which selected media content is empirically examined in their own small research projects.

media of instruction and technical requirements for education and examination in case of online participation

presentation slides, scientific accompanying texts, internet links, e-learning platform moodle

literature / references

Literature will be made available during the course.

evaluation of teaching
Details reference subject
module nameIP - Media Content Research
examination number250008
credit points5
SWS3 (2 V, 1 Ü, 0 P)
on-campus program (h)33.75
self-study (h)116.25
obligationobligatory module
examexamination performance with multiple performances
details of the certificateDas Modul IP - Media Content Research mit der Prüfungsnummer 250008 schließt mit folgenden Leistungen ab:
  • schriftliche Prüfungsleistung über 60 Minuten mit einer Wichtung von 60% (Prüfungsnummer: 2500504)
  • alternative semesterbegleitende Prüfungsleistung mit einer Wichtung von 40% (Prüfungsnummer: 2500505)

Details zum Abschluss Teilleistung 1:

Written Test


Details zum Abschluss Teilleistung 2:

Written Research Report

alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinations
maximum number of participants
Details in degree program Bachelor Angewandte Medien- und Kommunikationswissenschaft 2021
module nameIP - Media Content Research
examination number250008
credit points5
on-campus program (h)22
self-study (h)128
obligationelective module
examexamination performance with multiple performances
details of the certificateDas Modul IP - Media Content Research mit der Prüfungsnummer 250008 schließt mit folgenden Leistungen ab:
  • schriftliche Prüfungsleistung über 60 Minuten mit einer Wichtung von 60% (Prüfungsnummer: 2500504)
  • alternative semesterbegleitende Prüfungsleistung mit einer Wichtung von 40% (Prüfungsnummer: 2500505)

Details zum Abschluss Teilleistung 1:

Written Test


Details zum Abschluss Teilleistung 2:

Written Research Report

alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinations
maximum number of participants