Technische Universität Ilmenau

Media Management and Communication Theories - Modultafeln of TU Ilmenau

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Please refer to the respective study and examination rules and regulations for the legally binding curricula (Annex Curriculum).

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module properties module number 200801 - common information
module number200801
departmentDepartment of Economic Sciences and Media
ID of group2556 (Media and Communication Management)
module leaderProf. Dr. Andreas Will
languageEnglisch
term Wintersemester
previous knowledge and experience
learning outcome

- Students have a deeper understanding of advanced theories in communication science and media management
- Students are able to asses and compare theoretical conceptualizations of communication science and media management
- Students have acquired the ability to critically evaluate theoretical approaches.
- Students are prepared for theory-based research in communication science and media management


contentMiddle
range theories (i.e. gatekeeping, framing, agenda setting, news values)

- Action
theories (i.e. rational choice, constructivism)
-
Organization theories (i.e. newsroom as organization, editorial management
- Systems
theories (i.e. social system theory)
-
Integrative social theories (i.e. field theory, structuration theory)
- Normative
theories (i.e. journalism and democracy)
- Critical
theories (i.e. political economy)
- Cultural
theories (i.e. communication and journalism as cultural discourse and practice)
- New
economic theories (i.e. new economic sociology, economics of singularities)
-
Management theories (i.e. resource based view, dynamic capabilities)
-
Postmodern theories (i.e. organizational becoming, sensemaking)
- Strategy
theories (i.e. strategic management, strategy as practice) 
-
Leadership theories (i.e. traits, behavioural, transactional, transformational)
- Technology
theories (i.e. technology acceptance)
-
Innovation theories (i.e. diffusion of innovation, adaption-innovation)
- Media
entrepreneurship theories (i.e. effectuation, opportunity creation/discovery)

media of instruction and technical requirements for education and examination in case of online participation

Moodle:https://moodle2.tu-ilmenau.de/course/view.php?id=3647 ,Texts, Powerpoint-Slides, Internet Links, Videos

Technische Voraussetzungen: https://intranet.tu-ilmenau.de/site/vpsl-pand/SitePages/Handreichungen_Arbeitshilfen.aspx

literature / references

. Erjavec, Karmen; Zajc, Jozica (2011). A Historical Overview of Approaches to Journalism Studies. Medij. is-traz., god. 17, br. 1-2, p. 9-29.

. Löffelholz, Martin (2008). Heterogeneous - Multi-dimensional - Competing. Theoretical approaches to jour-nalism - an overview. Löffelholz, Martin; Weaver, David (eds.): Global Journalism Research. Malden, Oxford, Victoria: Blackwell, p. 15-27.

. Reese, Stephen D. (2016). Theories of Journalism. Communication: Oxford Research Encyclopedias, p. 1-24. DOI: 10.1093/acrefore/9780190228613.013.83

. Steensen, Steen; Ahva, Laura (2015). Theories of Journalism in a Digital Age, Journalism Practice, 9:1, p. 1-18, DOI: 10.1080/17512786.2014.928454

. Albarran, Alan B.; Mierzejewska, Bozena and Jung, Jaemin (eds. 2018). Handbook of media management and economics. New York, NY: Routledge.

. Albarran, Alan B. (2016). The media economy. New York, NY: Routledge

. Rohn, Ulrike and Evens Tom (eds.)(2020). Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice. New York, NY: Routledge.

evaluation of teaching
Details reference subject
module nameMedia Management and Communication Theories
examination number2500558
credit points5
SWS2 (2 V, 0 Ü, 0 P)
on-campus program (h)22.5
self-study (h)127.5
obligationobligatory module
examoral examination performance, 15 minutes
details of the certificate
alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinations
maximum number of participants
Details in degree program Master International Business Economics 2021
module nameMedia Management and Communication Theories
examination number2500558
credit points5
on-campus program (h)45
self-study (h)105
obligationelective module
examoral examination performance, 15 minutes
details of the certificate
alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinations
maximum number of participants
Details in degree program Master Media and Communication Science 2021, Master Medienwirtschaft 2021
module nameMedia Management and Communication Theories
examination number2500558
credit points5
on-campus program (h)22
self-study (h)128
obligationobligatory module
examoral examination performance, 15 minutes
details of the certificate
alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinations
maximum number of participants