Technische Universität Ilmenau

Managing Strategic Risk and Crisis Communication - Modultafeln of TU Ilmenau

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Please refer to the respective study and examination rules and regulations for the legally binding curricula (Annex Curriculum).

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module properties module number 200816 - common information
module number200816
departmentDepartment of Economic Sciences and Media
ID of group2555 (Resarch in Public Relations and Communication of Technology)
module leader Dr. Andreas Schwarz
languageEnglisch
term Sommersemester
previous knowledge and experience

This course requires a basic knowledge in the field of communication and media studies and a basic understanding of strategic communication and management practice.

learning outcomeUpon course completion, students understood principles and elements of an ongoing approach to the strategic management of risk and crisis communication. They developed abilities to apply findings of crisis communication
research/theory in an organizational and managerial environment, including
private companies, governmental authorities and non-governmental
organizations. Students learned about measures and mechanisms to prevent and to detect crises. They acquired an understanding of sustainable and effective crisis preparation tools in an organizational environment. Moreover, participants increased their skills of applying effective risk and crisis response strategies (form and content). They understood core mechanisms of post-crisis communication, crisis learning, and crisis communication evaluation. Students finally deduced trends and future challenges of crisis communication from
recent cases and research (e.g., international dimensions of crisis
communication).


contentBy examining crisis communication from the perspective of an ongoing
approach to the strategic crisis management (Coombs, 2019) course
participants get an overview on each step of the management process
including crisis prevention, crisis preparation, crisis response, and
crisis learning/evaluation.

Students are introduced to the international state of research in
risk and crisis communication (concepts, theories, findings) and understand
basic principles of an evidence-based crisis communication practice.
This includes current trends and future challenges of crisis
communication such as international crisis communication, internal
crisis communication or innovative crisis communication technologies.
The course offers a broad perspective on crisis communication practice
in different organizational environments (e.g., companies, government,
NGOs) and different crisis types (e.g., human-error accidents, product
recalls, natural disasters, mega damages, etc.).

Course participants are organized in small 'crisis teams'. Each team is
working on real-world crisis cases and assesses them on the basis
of core research-based recommendations for effectively managing
organizational crises. The course includes practical exercises such as
risk assessment, crisis planning, and a spokesperson training. In addition,
students write their own case study at the end of the course.

media of instruction and technical requirements for education and examination in case of online participation

Laptops, Presentation software

literature / references

All relevant course materials will be made available on the online learning platform Moodle.

Furthermore, the course is based on the following list of recommended readings:

  • Coombs, W. T. (2019). Ongoing crisis communication. Planning, managing, and responding (5th ed.). Los Angeles: Sage.
  • Coombs, W. T., & Holladay, S. J. (eds.). (2010). The handbook of crisis communication. Chichester: Wiley-Blackwell.
  • Fearn-Banks, K. (2016). Crisis communications. A casebook approach (5th ed.). New York: Routledge.
  • George & C. Pratt (eds.), Case studies in crisis communication: international perspectives on hits and misses. New York: Routledge.
  • Ulmer, R. R., Sellnow, T. L., & Seeger, M. W. (2017). Effective crisis communication: Moving from crisis to opportunity (4th ed.). Thousand Oaks: Sage.

evaluation of teaching
Details reference subject
module nameManaging Strategic Risk and Crisis Communication
examination number2500573
credit points5
SWS2 (0 V, 2 Ü, 0 P)
on-campus program (h)22.5
self-study (h)127.5
obligationobligatory module
examalternative examination performance
details of the certificateStudents have to give evidence of frequent and active participation, evidence of preparation including
a crisis management exercise and a spokesperson drill. Participants have to give at least three research presentations and case assessment presentations. Finally, a case study paper has to be submitted.
alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinationsDie Anmeldung zur alternativen semesterbegleitenden Abschlussleistung erfolgt über das Prüfungsverwaltungssystem (thoska) außerhalb des zentralen Prüfungsanmeldezeitraumes. Die früheste Anmeldung ist generell ca. 2-3 Wochen nach Semesterbeginn möglich. Der späteste Zeitpunkt für die An- oder Abmeldung von dieser konkreten Abschlussleistung ist festgelegt auf den (falls keine Angabe, erscheint dies in Kürze):
To obtain the actual deadlines for this course, plaese navigate to the course details in the degree program.
maximum number of participants
Details in degree program Master Media and Communication Science 2021, Master International Business Economics 2021, Master Medienwirtschaft 2021
module nameManaging Strategic Risk and Crisis Communication
examination number2500573
credit points5
on-campus program (h)22
self-study (h)128
obligationelective module
examalternative examination performance
details of the certificateStudents have to give evidence of frequent and active participation, evidence of preparation including
a crisis management exercise and a spokesperson drill. Participants have to give at least three research presentations and case assessment presentations. Finally, a case study paper has to be submitted.
alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinationsDie Anmeldung zur alternativen semesterbegleitenden Abschlussleistung erfolgt über das Prüfungsverwaltungssystem (thoska) außerhalb des zentralen Prüfungsanmeldezeitraumes. Die früheste Anmeldung ist generell ca. 2-3 Wochen nach Semesterbeginn möglich. Der späteste Zeitpunkt für die An- oder Abmeldung von dieser konkreten Abschlussleistung ist festgelegt auf den (falls keine Angabe, erscheint dies in Kürze):
To obtain the actual deadlines for this course, plaese navigate to the course details in the degree program.
maximum number of participants