Technische Universität Ilmenau

Strategic Management and Entrepreneurship - Modultafeln of TU Ilmenau

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module properties module number 200824 - common information
module number200824
departmentDepartment of Economic Sciences and Media
ID of group2525 (Management / Organization)
module leaderProf. Dr. Norbert Bach
term Wintersemester
previous knowledge and experienceEs werden Inhalte aus dem Modul "Grundlagen der Unternehmensführung" sowie Zusammenhänge zwischen den wirtschaftswissenschaftlichen Inhalten des Bachelorstudiums vorausgesetzt

learning outcomeThe learning results of this unit are as follows:
1) Knowledge and understanding
Both disciplines Strategic Management and Entrepreneurship are young disciplines. The former is largely theory driven, while the latter is phenomenon driven and experiential. In this module, we make the attempt to contrast them, but we also try to show how they are complimentary. As a result students have imparted a general understanding of Strategic Management and Entrepreneurship and have gained 'up to date' knowledge on selected challenges within both disciplines.
2) Intellectual skills
Students are anabled to think critically and to be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately.
3) Professional practical skills
Students have effective performance skills within team environments and have the ability to recognise and utilise individuals' contributions in group processes and to negotiate and persuade or influence others. They have knowledge in team selection, delegation, development and management.
4) Transferable (key) skills
Students have developed effective two-way communication: listening, effective oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports
Students possess highly personal effectiveness: critical self-awareness, self-reflection and self-management; time management; sensitivity to diversity in people and different situations and the ability to continue to learn through reflection on practice and experience


Unit outline:

I. Entrepreneurship and Innovation

- Entrepreneurship and Economic Growth

- Schumpeterian and Kirzner Opportunities

- The Field of Entrepreneurship


II. What is Strategy?

- History of and Perspectives on Strategy

- Strategy Context, Content, and Process

- Putting strategy in it's place


III: Dominant Perspectives within Strategic Management

- Economizing versus Strategizing

- Market-based View: How much does Industry matter?

- Resource-based View: Really?


IV. Dynamic Capabilities and Timing Strategies

- Dynamic Capabilities and Competitive Advantage

- Managerial Cognition: The fourth Dynamic Capability

- Framework for Resource Orchestration


V. (Digital) Business Models in (Digital) Industry Architectures

- Of Architectures, Industry, and Organizational Advantage

- Designing and Innovating Business Models

media of instruction and technical requirements for education and examination in case of online participation

PowerPoint-Folien, Tafelbild, Skript, Literaturstudium, Case Study Tutorial


Webex (browserbasiert/Applikation)

Es werden benötigt:

•    Kamera für Videoübertragung (720p/HD),

•    Mikrofon,

•    Internetverbindung (geeignet ist für HD-Audio und -Video-Übertragung: 4 MBit/s),

•    Endgerät, welches die technischen Voraussetzung der benötigten Software erfüllt.

Weitere Hinweise z. B. zur Software finden Sie unter Technische Voraussetzungen für Distanz-Lehre und/oder Distanz-Prüfungen:


literature / referencesAldrich, Howard E., and Roger Waldinger. "Ethnicity and entrepreneurship." Annual Review of Sociology (1990): 111-135.
Alvarez, Sharon A., and Lowell W. Busenitz. "The entrepreneurship of resource-based theory." Journal of Management 27.6 (2001): 755-775.
Amit, R. & Zott, C. (2012). Creating value through business model innovation. MIT Sloan Management Review 53(3), 41-49.
Baker, Ted, and Reed E. Nelson. "Creating something from nothing: Resource construction through entrepreneurial bricolage." Administrative Science Quarterly 50.3 (2005): 329-366.
Barney, J. B. (1986). Strategic factor markets: Expectations, luck, and business strategy. Management Science, 32(10), 1231-1241.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
Baumol, W. J., 1990, "Entrepreneurship: Productive, Unproductive, and Destructive", Journal of Political Economy 98, 893-921.
Burgelman, Robert A. "Corporate entrepreneurship and strategic management: Insights from a process study." Management Science 29.12 (1983): 1349-1364.
Conner, Kathleen R. "A historical comparison of resource-based theory and five schools of thought within industrial organization economics: do we have a new theory of the firm?." Journal of Management 17.1 (1991): 121-154.
Eggers, J. P. & Kaplan, S. (2013). Cognition and capabilities: a multi-level perspective. The Academy of Management Annals, 7(1), 295-340.
Foss, Kirsten, and Nicolai J. Foss. "Resources and transaction costs: how property rights economics furthers the resource-based view." Strategic Management Journal 26.6 (2005): 541-553.
Gartner, W. B. (1985). A conceptual framework for describing the phenomenon of new venture creation. Academy of Management Review, 10(4), 696-706.
Greve, Arent, and Janet W. Salaff. "Social networks and entrepreneurship." Entrepreneurship Theory and Practice 28.1 (2003): 1-22.
Ireland, R. Duane, Michael A. Hitt, and David G. Sirmon. "A model of strategic entrepreneurship: The construct and its dimensions." Journal of Management 29.6 (2003): 963-989.
Kaplan, R. S., & Norton, D. P. (1996). Using the balanced scorecard as a strategic management system. Harvard Business Review, 74(1), 75-85.
Kim C. & Mauborgne, R. (2004). Blue Ocean Strategy. Harvard Business Review, 76-84.
Lounsbury, Michael, and Mary Ann Glynn. "Cultural entrepreneurship: Stories, legitimacy, and the acquisition of resources." Strategic Management Journal22.6-7 (2001): 545-564.
Nelson, Richard R., and Sidney G. Winter. "Evolutionary theorizing in economics." The Journal of Economic Perspectives 16.2 (2002): 23-46.
Osterwalder, Alexander; Pigneur, Yves (2010): Business Model Generation. A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. Online: :
Oviatt, Benjamin M., and Patricia P. McDougall. "Defining international entrepreneurship and modeling the speed of internationalization." Entrepreneurship Theory and Practice 29.5 (2005): 537-554.
Milgrom, P. & Roberts, J. (1992): Economics, Organization and Management. Chapter 5: Bounded rationality and private information.
Peteraf, M. A. (1993). The cornerstones of competitive advantage: A resource-based view. Strategic Management Journal, 14(3), 179-191.
Porter, M. E. (1979). How competitive forces shape strategy. (pp. 21-38). Harvard Business Review, 21-38.
Porter, Michael E. "The contributions of industrial organization to strategic management." Academy of Management Review 6.4 (1981): 609-620.
Sarasvathy, Saras D. "Causation and effectuation: Toward a theoretical shift from economic inevitability to entrepreneurial contingency." Academy of Management Review 26.2 (2001): 243-263.
Shane, S., & Venkataraman, S. (2000). The promise of entrepreneurship as a field of research. Academy of Management Review, 25(1), 217-226.
Shelanski, H. A., & Klein, P. G. (1995). Empirical research in transaction cost economics: a review and assessment. Journal of Law, Economics, & Organization, 335-361.
Tirole, Jean. "Cognition and incomplete contracts." The American Economic Review 99.1 (2009): 265-294.
Venkataraman, S., Sarasvathy, S. D., Dew, N., & Forster, W. R. (2012). Reflections on the 2010 AMR decade award: Whither the promise? Moving forward with entrepreneurship as a science of the artificial. Academy of Management Review, 37(1), 21-33.
Additional reading material will be provided in the virtual classroom on and during class!

evaluation of teaching
Details reference subject
module nameStrategic Management and Entrepreneurship
examination number2500581
credit points5
SWS3 (2 V, 1 Ü, 0 P)
on-campus program (h)33.75
self-study (h)116.25
obligationobligatory module
examalternative examination performance
details of the certificate

One individual assignment (10%), two group assignments (10% each), one final “take home exam” via moodle exam (70%)

alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinations
maximum number of participants
Details in degree program Master International Business Economics 2021, Master Medienwirtschaft 2021, Master Wirtschaftsingenieurwesen 2021, Master Wirtschaftsinformatik 2021
module nameStrategic Management and Entrepreneurship
examination number2500581
credit points5
on-campus program (h)67
self-study (h)83
obligationelective module
examalternative examination performance
details of the certificate

One individual assignment (10%), two group assignments (10% each), one final “take home exam” via moodle exam (70%)

alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinations
maximum number of participants