Technische Universität Ilmenau

Media and Communication Management Research - Modultafeln of TU Ilmenau

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module properties module number 200839 - common information
module number200839
departmentDepartment of Economic Sciences and Media
ID of group2556 (Media and Communication Management)
module leaderProf. Dr. Andreas Will
languageEnglisch
term Sommersemester
previous knowledge and experience

Basic knowledge of Media and Communication Management Understanding of the research logic and the basic principles of qualitative and quantitative research methods in social sciences

learning outcomeStudents are able to search, select, understand, structure, and evaluate
relevant research literature in a specific field of media and / or
communication management research. Based on the literature review they
are able to design and realize an empirical research project and analyze
the obtained data. They are able to present their projects in an oral
presentation and to write an appropriate research paper based on the
findings of the research.

Thus, students
  • learned about media and communication management as a field of research and get a basic overview of
    • the field,
    • theories applied,
    • methods used and
    • results of empirical research
  • learned how to to do media management research and get competencies to act as a researcher in the field of media and communication management
  • explored their scientific self: reflection on their own "scientific personality"
content
  • Basics for the "researchers of the future":
    • Current topics in media and communication management research
    • What is research? And how to do research?
  • Empirical research in praxis:
    • Design and conduct an empirical research project
    • Learn how to publish successfully
  • Reflective work:
  • Individual reflections on assignments
media of instruction and technical requirements for education and examination in case of online participation

All materials will be made available on Moodle.

literature / referencesAlbarran,
A. B., Mierzejewska,
B., & Jung, J. (Eds.). (2018). Handbook
of media management and economics. New York, NY: Routledge.
Creswell, J. W. (2014). Research design: Qualitative,
quantitative, and mixed methods approaches.
Sage publications.
Creswell, J. W., & Creswell,
J. D. (2017). Research
design: Qualitative, quantitative, and mixed methods approaches. Sage publications.
Küng,
L. (2017). Strategic management in the media: Theory to practice (2nd edition).
Los Angeles, London, New Delhi, Singapore: SAGE.
evaluation of teaching
Details reference subject
module nameMedia and Communication Management Research
examination number2500599
credit points15
SWS6 (0 V, 6 Ü, 0 P)
number of semesters2 Liste der SWS-Verteilungen
on-campus program (h)67.5
self-study (h)382.5
obligationobligatory module
examalternative examination performance
details of the certificate
  • Assignment 01 "Get the overview": Read a paper and prepare a 5 min presentation (10 percent)
  • Assignment 02 "Access to theories": Learn about a specific theory and write a 4-5 page handbook article (20 percent)
  • Assignment 03 "Develop research projects"; Develop a research project from problem to research question, write a short proposal (2-3 pages) and present it (10 percent) (group work)
  • Assignment 04 "Abstract writing"; Write a 500 word paper proposal of your planned research project (5 percent) (group work)
  • Assignment 05 "Review writing"; Evaluate the other abstracts (5 percent)
  • Assignment 06 "Conference presentation": Present your completed research project (10 percent) (group work)
  • Assignment 07 "Final paper submission": 6000 words scientific paper from your own research project (30 percent) (group work)
  • Assignment 08 "Creative conclusion": Surprise  (10 percent) (group work)
alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinationsDie Anmeldung zur alternativen semesterbegleitenden Abschlussleistung erfolgt über das Prüfungsverwaltungssystem (thoska) außerhalb des zentralen Prüfungsanmeldezeitraumes. Die früheste Anmeldung ist generell ca. 2-3 Wochen nach Semesterbeginn möglich. Der späteste Zeitpunkt für die An- oder Abmeldung von dieser konkreten Abschlussleistung ist festgelegt auf den (falls keine Angabe, erscheint dies in Kürze):
To obtain the actual deadlines for this course, plaese navigate to the course details in the degree program.
maximum number of participants
Details in degree program Master Media and Communication Science 2021
module nameMedia and Communication Management Research
examination number2500599
credit points15
on-campus program (h)67
self-study (h)383
obligationelective module
examalternative examination performance
details of the certificate
  • Assignment 01 "Get the overview": Read a paper and prepare a 5 min presentation (10 percent)
  • Assignment 02 "Access to theories": Learn about a specific theory and write a 4-5 page handbook article (20 percent)
  • Assignment 03 "Develop research projects"; Develop a research project from problem to research question, write a short proposal (2-3 pages) and present it (10 percent) (group work)
  • Assignment 04 "Abstract writing"; Write a 500 word paper proposal of your planned research project (5 percent) (group work)
  • Assignment 05 "Review writing"; Evaluate the other abstracts (5 percent)
  • Assignment 06 "Conference presentation": Present your completed research project (10 percent) (group work)
  • Assignment 07 "Final paper submission": 6000 words scientific paper from your own research project (30 percent) (group work)
  • Assignment 08 "Creative conclusion": Surprise  (10 percent) (group work)
alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinationsDie Anmeldung zur alternativen semesterbegleitenden Abschlussleistung erfolgt über das Prüfungsverwaltungssystem (thoska) außerhalb des zentralen Prüfungsanmeldezeitraumes. Die früheste Anmeldung ist generell ca. 2-3 Wochen nach Semesterbeginn möglich. Der späteste Zeitpunkt für die An- oder Abmeldung von dieser konkreten Abschlussleistung ist festgelegt auf den (falls keine Angabe, erscheint dies in Kürze):
To obtain the actual deadlines for this course, plaese navigate to the course details in the degree program.
maximum number of participants