Technische Universität Ilmenau

Applied Communication: Strategic Communication Management - Modultafeln of TU Ilmenau

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Please refer to the respective study and examination rules and regulations for the legally binding curricula (Annex Curriculum).

You can find all details on planned lectures and classes in the electronic university catalogue.

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module properties module number 200840 - common information
module number200840
departmentDepartment of Economic Sciences and Media
ID of group2555 (Resarch in Public Relations and Communication of Technology)
module leader Dr. Andreas Schwarz
languageEnglisch
term Sommersemester
previous knowledge and experience

Previous basic knowledge in strategic communication, public relations, and communication management.

learning outcome

By completing the course students understood selected topics and challenges of applied communication research, specifically in strategic communication as field of inquiry and field of practice. Participants substantially increased their skills of analyzing the specific environment of strategic communicators and their organizations in selected areas of application. After successful participation, students identified and analyzed key actors/organizations (e.g., multinational companies, NGOs, IGOs, government) in domestic or international applied communication. Participants developed skills in planning applied communication strategies, tactics, and/or campaigns. In addition, they increased their experience in working with clients.

content

This course focusses on different aspects of applied communication management. Students review relevant concepts, models, and findings of strategic communication management research. They subsequently apply that knowledge to practical tasks in order to resolve problems of applied communication management. Depending on the specific focus in the according term, the course helps students in getting to know different types of organizations in fields such as international business, international civil society (NGOs), or government. Students will look at those organizations' strategies, structures, and tools of strategic communication management. Depending on course arrangements in the specific term, students might be asked to work in cooperation with a real client on different aspects or problems of communication management.

media of instruction and technical requirements for education and examination in case of online participationPresentation software, social software, videos, laptops
literature / referencesLiterature will be provided on the e-learning platform Moodle by the start of the course.
evaluation of teaching
Details reference subject
module nameApplied Communication: Strategic Communication Management
examination number2500600
credit points5
SWS2 (0 V, 2 Ü, 0 P)
on-campus program (h)22.5
self-study (h)127.5
obligationobligatory module
examalternative examination performance
details of the certificate

Students will give a presentation on selected fields of applied communication management. They will write and submit a final paper analyzing certain aspects or cases of applied communication management.

alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinationsDie Anmeldung zur alternativen semesterbegleitenden Abschlussleistung erfolgt über das Prüfungsverwaltungssystem (thoska) außerhalb des zentralen Prüfungsanmeldezeitraumes. Die früheste Anmeldung ist generell ca. 2-3 Wochen nach Semesterbeginn möglich. Der späteste Zeitpunkt für die An- oder Abmeldung von dieser konkreten Abschlussleistung ist festgelegt auf den (falls keine Angabe, erscheint dies in Kürze):
To obtain the actual deadlines for this course, plaese navigate to the course details in the degree program.
maximum number of participants
Details in degree program Master Media and Communication Science 2021, Master International Business Economics 2021
module nameApplied Communication: Strategic Communication Management
examination number2500600
credit points5
on-campus program (h)22
self-study (h)128
obligationelective module
examalternative examination performance
details of the certificate

Students will give a presentation on selected fields of applied communication management. They will write and submit a final paper analyzing certain aspects or cases of applied communication management.

alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinationsDie Anmeldung zur alternativen semesterbegleitenden Abschlussleistung erfolgt über das Prüfungsverwaltungssystem (thoska) außerhalb des zentralen Prüfungsanmeldezeitraumes. Die früheste Anmeldung ist generell ca. 2-3 Wochen nach Semesterbeginn möglich. Der späteste Zeitpunkt für die An- oder Abmeldung von dieser konkreten Abschlussleistung ist festgelegt auf den (falls keine Angabe, erscheint dies in Kürze):
To obtain the actual deadlines for this course, plaese navigate to the course details in the degree program.
maximum number of participants