Technische Universität Ilmenau

Business Model Innovation - Modultafeln of TU Ilmenau

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module properties module number 201006 - common information
module number201006
departmentDepartment of Economic Sciences and Media
ID of group2527 (Innovationsmanagement)
module leaderProf. Dr. Elena Freisinger
languageEnglisch
term Wintersemester
previous knowledge and experience
learning outcomeThe course has provided
students with a thorough understanding of the conceptual and theoretical
foundations of business models and their innovation.

After attending
the lecture, students have gained a thorough understanding of concepts,
methods, and design elements of business models, are able to recognize and
purposefully apply methods for innovation activities, and have a sound
understanding of the theoretical foundations. The course hase also enabled
students to understand current problems of business model innovation, to
specify the challenges, and to apply typical recommended solutions.

During the program, students have learned to apply the knowledge
acquired in the lecture, to work through case studies as well as to cooperate
in small groups, and to present results.
content

In this module, in-depth issues from the field of business model innovation are presented based on textbooks and scientific journal articles and discussed in terms of their implications. The focus is on the following topics, among others:

  1. The business model concept
  2. Theoretical perspectives on business models
  3. Managing hybrid business models
  4. The business model innovation concept
  5. The business model innovation process
  6. Opportunities for business model innovation
  7. Business model innovation and ecosystems
  8. Business model innovation and digital technologies

Theoretical perspectives on business model innovation

media of instruction and technical requirements for education and examination in case of online participation

Blackboard, PowerPoint slides, literature study, e-learning platform Moodle

 

Geräte und Internet
Kamera für Videoübertragung (720p/HD),
Mikrofon
Internetverbindung (geeignet ist für HD-Audio und -Video-Übertragung: 4 MBit/s),
Endgerät, welches die technischen Voraussetzung der benötigten Software erfüllt.
Software
Installation der Webex-Meeting-Applikation oder browserbasiertes Nutzen der Webex-Meeting-Software
literature / referencesBooks:

Amit, R., & Zott, C.
(2020). Business Model Innovation Strategy: Transformational Concepts
and Tools for Entrepreneurial Leaders. John Wiley & Sons.

Afuah, A. (2014). Business
model innovation: concepts, analysis, and cases. routledge.

Massa, L., & Tucci, C. (2020).
Innovation and Business Models. In Oxford Encyclopedia of Business and
Management. Oxford University Press.

Articles
will be announced in the lecture and made available in moodle.
evaluation of teaching
Details reference subject
module nameBusiness Model Innovation
examination number2500624
credit points5
SWS3 (2 V, 1 Ü, 0 P)
on-campus program (h)33.75
self-study (h)116.25
obligationobligatory module
examwritten examination performance, 90 minutes
details of the certificate
alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinations
maximum number of participants
Details in degree program Master International Business Economics 2021
module nameBusiness Model Innovation
examination number2500624
credit points5
on-campus program (h)67
self-study (h)83
obligationelective module
examwritten examination performance, 90 minutes
details of the certificate
alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinations
maximum number of participants