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Prof. Dr. Martin Löffelholz


Phone +49 3677 69 4703

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Kadek Dwi C Putra


personal: EAZ room 2320

Tel.: +49 3677 69 4698
Fax: +49 3677 69 4645

Further information of the person

Professional Background

Kadek Dwi C Putra is employed at The Business Administration Department of Bali State Polytechnic in Indonesia. He is presently pursuing a doctoral degree in Communication studies under supervision of Prof. Martin Löffelholz and Dr. Andreas Schwarz. His research theme is CSR Communication Strategy in Bali Tourism Industry.

He gained a bachelor degree of English Education from Ganesha University of Education in Bali. After that he continued his study at West London University, UK where he got a master degree in Corporate Communications with a research on Public Relations in Bali Tourism Industry.

At his college, Kadek has been the head of Darmasiswa program, the Indonesian Government Scholarship for overseas students to learn language and culture.

He also actively serves as a simultaneous interpreter of English – Indonesian language at international meetings and conferences held in Bali.


Kadek Dwi C. Putra’s research interests are on Public Relations and Corporate Social Responsibility (CSR) Communication particularly in tourism context. 

Journal Publications

Why Should (Bali) Tourism Be Socially Responsible? (2011) Journal of Social and Humaniora, Vol. 1, No. 1, 2011. Bali State Polytechnic.

Image Restoration Strategy of Bali Tourism Crises (2010) Journal of Communication Sciences, Vol. 5 No. 1, October 2010, Muhammadiyah Islamic University, Yogjakarta.

Building Nation Reputation Through Darmasiswa Program (2010) Proceeding of International Conference on ”Art and Culture Education for Nation Building, P4TK Seni dan Budaya, Yogjakarta

Public Relations: Roles, Entry Requirements and Professionalism (2009) Journal of Communication Sciences, University of Atmajaya, Yogjakarta.

Bali’s Public Relations Strategy (2008) Journal of Communication Sciences, University of Atmajaya, Yogjakarta

Public Relations: A Chance for the English Graduates? (2007) Journal of Lingua Scientia Uni. Ganesha educational University, Singaraja.

Public Relations in Bali’s Tourism Industry (2007) Journal of Economic & Business, Jakarta State Polytechnic.

How to be a Public Relations…? (2006) Mandiri Magazine. Bali State Polytechnic


The International Conference of “Tourism as Public Diplomacy: Comparing Indonesia’s Image as a Tourist Destination-Domestic and International Perspectives”, The Faculty of Social and Political Sciences, Atmajaya Yogjakarta University, in Cooperation with IfMK TU-Ilmenau, Germany, in Yogjakarta, August 19th, 2009.

Seminar of “Public Relations in Tourism Industry”, English Department of Universitas Pendidikan Ganesha, Singaraja. April 7th, 2008.