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Prof. Dr. Martin Löffelholz


Phone +49 3677 69 4703

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Le Ngoc Son


personal: EAZ room 2320

Tel.: +49 3677 69 4698
Fax: +49 3677 69 4645

Further information of the person

Professional Background

Le Ngoc Son is pursuing a doctoral degree in crisis communication at the Institute of Media and Communication Science of Ilmenau University of Technology (TU Ilmenau) under the supervision of Prof.Dr. Martin Löffelholz and Dr. Andreas Schwarz. His doctoral research project is related to crisis communication governance in ASEAN countries. He aims to investigate the influence of social, cultural, and political factors on structural and practical crisis communication management in the region; and develops a strategic framework of policy response at the national and regional level in terms of crisis communication governance.

He was awarded a Master’s degree in Public Management from the Government Department of Uppsala University (Sweden), and Bachelor’s degree in Journalism from the Faculty of Journalism and Media of University of Social Science and Humanities (Vietnam National University, Hanoi).

Before winning a full Ph.D. scholarship and doing the research, Mr. Son had spent almost twelve years working in political journalism in Vietnam as a senior journalist and newsroom manager. He was the deputy editor in chief of one of the most prestigious newspapers in the country, and the founder and chairman of the first non-profit private media school in Vietnam named Intelligent Applied Media School – IAMS. He was a deputy director of Institution of Information Technology and Media, Hoa Binh University. He was a lecturer teaching journalism, media theory, political communication, public policy, and crisis management in several universities in the country. He is also an active commentator on the media regarding a number of national concerns, and the author of many books and scientific articles about political issues, journalism and communication in Vietnam. From 2006 till now, Mr. Son has been working as a senior communication advisor for H.E. Doan Duy Thanh, former Deputy Prime Minister and Minister of Foreign Trade of the Socialist Republic of Vietnam. The Vietnamese government has officially nominated him as one of the representative excellence young delegates of the nation to participate several regional and international exchange forums and people-to-people high level dialogues. Currently, he is also an advisor for some high profile officials and politicians, state corporations and governmental organizations in the country, as well as a media reform advisor for some German newspapers that are published in Vietnamese language in Germany.

Mr. Son owns several Awards and Honors in various fields with his wide range of works.

Research and Teaching

Current Research

  • Strategic crisis communication governance (Ph.D. research)

Past research

  • Political communication
  • Communication and advocacy strategy for establishing the law on civil associations in Vietnam the period before 2014. (A research project of Institute for Studies of Society, Economics and Environment - iSEE)
  • A investigation on the behavior of young audience on the internet environment in Vietnam. (Research project of the Intelligent Applied Media School – IAMS)

General research interests

  • Public Relation, crisis communication, political communication, crisis and reputation management, media and journalism theories.


He has been lecturing in journalism, media theory, political communication, public policy, and crisis management in several universities in Vietnam.



  • 2014: Contagious: Why Things Catch On (Translated Book, ThaihaBooks Publishing House)
  • 2014: Dialogue with the Vietnamese Elites (Original Book, Knowledge Publishing House)
  • 2013: Four theories of the press (Translated Book, Knowledge Publishing House)
  • 2008: Dialogue with politicians (Original Book, Knowledge Publishing House)
  • 2007: WTO: Business and self-protection (Original Book, Co-author, Hanoi Publishing House).

Beside, Son is collaborating to write some textbooks in journalism and communication for the Academy of Journalism and Communication, Diplomatic Academy of Vietnam.


  • Tabloidization of news and the mission of Vietnamese media, Journalism Review, Vol.126, June 2013
  • Tablet newspaper and new trend in journalism in Vietnam, Journalism Review,Vol.125, March 2013
  • A criticism on the hypothesis considering “Thang Mo” as a father of Vietnamese journalism, Journalism Review, January 2013.


  • Son, Le Ngoc (2014) Vietnamese Tabloid and its social responsibility for the society, National Media Conference, hosted by The Intelligent Applied Media School - IAMS.
  • Son, Le Ngoc (2013) How to write for Vietnamese young audiences, National Conference on Reporting on children and the ethics of journalists. Vietnam Journalists Association and Journalism Review, Ho Chi Minh City, Vietnam.
  • Son, Le Ngoc (2012) Applying social media for journalists in Vietnam, National Conference on The Influence of Social Media on Reporting News of Journalists. Center for Research on Development Communication, Hanoi, Vietnam.

Honors & Awards

  • 2014: Full scholarship for the doctoral research
  • 2014: 2nd Prize for the Excellent Achievements during “The 4th ASEAN-Korea Frontier Forum (AKFF)”, Asia Exchange Association, Korea.
  • 2013: Third Prize, the National Competition of Excellent and Young Civil Servants
  • 2012: First Prize, the National Journalism on Youth Award
  • 2011: B National Prize for Journalist and Editor Festival by Vietnam Youth Union
  • 2010: National Excellent Young Writer Prize by Vietnam Youth Union


  • International Research Group on Crisis Communication (IRGoCC)
  • Vietnam Journalists Association (VJA)
  • Vietnam Forum of Environmental Journalists (VFEJ)
  • Asia Media Forum (AMF).