Applied Media and Communication Studies (B.A.)

Short profile

Bachelor of Arts

admission restriction

standard length of study
7 semester

study start
October 1

preparatory internship

credit points

teaching language

May 16 - July 15 | January 16 - July 15 (International Students)

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The major Applied Media and Communication Science is a social science-oriented program. It is characterized by the integration of communication, technology and economic science subjects (Ilmenau model). Theoretical, methodical and practical knowledge is imparted in order to comprehensively prepare students for the practice of different communication professions.

The media-technical and practical training is conducted in close cooperation with media companies and other organizations in communications. With the scientific qualifications students also obtain instrumental skills like the handling of modern media technologies. 

The major imparts:

  • Methodical skills to analyze communication proceses and media
  • Theoretical and empirical knowledge of the structure, function and development of the media system
  • Analytic, strategic and evaluative skills for professional activities in segments of public communications
  • Skills to plan, design and evaluate different media products (radio broadcasting, television, multimedia and online sector)

Successful studies lead to the degree “Bachelor of Arts”, which qualifies for a career as well as for a consecutive master’s program Medien- und Kommunikationswissenschaft/Media and Communication Science.

Content of study

22 %
Communication science and media (e.g. media content research, communicator research, reception research, media politics, media psychology, media product research, virtual worlds)
11 %
Social scientific methods (e.g. doing scientific work, empirical methods, statistics)
14 %
Media economics and media law (e.g. economic sciences, marketing, project management, media management, law)
12 %
Media and information technologies (e.g. multimedia applications, mathematics, media technology)
33 %
Occupational area orientation, key skills and advanced internship (e.g. practice workshop, media project, internship, languages)
8 %
Bachelor thesis

Practice during studies

There is no compulsory basic internship required. The professional internship during the fifth semester takes 22 weeks and can be completed in companies at home as well as abroad.

Fields of work

  • Public relations

  • Marketing

  • Media consulting

  • Communication research

  • Event and project management

  • Journalism

  • Media production

  • E-Learning

Further information