Media Economics

Short profile

Bachelor of Science

admission restriction

standard length of study
6 semester

study start
October 1

preparatory internship

credit points

teaching language

May 16 - October 15 | January 16 - July 15 (International Students)

Short description

Media economics is to a large extent a study of business administration. What makes this course of studies special is the transfer of knowledge, theoretical and practical skills in the fields of economics and law, media technology and media sciences. This interdisciplinary approach shall enable the graduates to design and control economic processes considering particularly media-specific questions self dependent and in multidisciplinary cooperation with business economists, media technicians, media scientists as well as partners from other functional directions.

Within the undergraduate studies elementary expertise is taught. In higher semesters introductive lectures for specialist major subjects particularly for business administration are offered. Successful studies lead to the degree “bachelor of science”, which qualifies for a career as well as for a constitutive master’s program. 

Content of study

10 %
Mathematic foundations (e. g. mathematics for business sciences, statistics)
28 %
Business administration (e. g. accounting, bookkeeping, taxation, production management, marketing, business management, finance)
13 %
Economics (e. g. micro- and macroeconomics, economic policy, media economics)
11 %
Law (e.g. media law, public law, civil law)
13 %
Media technologies (e.g. information systems for media economics, applied media technology, media production)
8 %
Media- and communication science (e.g. media product research, media management, reception research, methodology)
3 %
Foreign languages and General Studies
14 %
Professional internship and bachelor thesis

Practice during studies

There is no compulsory basic internship required. The professional internship during the sixth semester takes 12 weeks and can be completed in companies at home as well as abroad.

Fields of activity

  • Management of media companies

  • Media departments in companies

  • Marketing, public relations

  • Multimedia and advertising agencies

  • Media production

  • Companies in the games- and music industry

  • Consulting

Further information