Guiding principles anchored: Studierendenwerk Thüringen expands logo

The logo of the Studierendenwerk Thüringen was supplemented with the terms "social - modern - diverse" in accordance with its mission statement. By anchoring these values as a fixed component in its logo, the Studierendenwerk wants to make identification with its mission statement more visible.

Studenten sitzen an einem Tisch in der Mensa. Studierendenwerk Thüringen

With the expansion of the logo, the Studierendenwerk wants to provide orientation for the actions of the employees and contribute to the creation of concrete quality goals in the Studierendenwerk. Students and employees in the higher education sector should also perceive the central guiding objectives, on the basis of which the services of the Studierendenwerk are appropriately aligned to meet their needs.

The logo addition is integrated into the corporate design of the Studierendenwerk and has been used continuously on numerous communication channels since the beginning of the year.


Rebecca Heuschkel

Head of Communications and Culture of the Studierendenwerk Thüringen