New Discussion Paper on Instagram Stars


Sophia Gaenssle, M.Sc. (Ilmenau University of Technology) published a new discussion paper „Attention Economics of Instagram Stars:  #Instafame and Sex Sells?“.

The empirical paper analyses 500 Instagram stars within the categories (1) fashion  and  beauty,  (2)  fitness  and  sports,  (3)  music,  (4)  photo  and  arts,  (5)  food  and  vegan, to answer the research questions: Does body exposure drive Instagram success? Is there a difference between male and female content in this regard? Taking all results into account, this paper raises the question if there is a gender pay gap in social media.